Lessons Learned in Marketing

Rebecca loves Canada and local edibles and she's passionate about helping people grow a “taste of place”.

Rebecca shares her story of developing Prince Edward County’s award-winning Taste Trail and the CTA’s Feast On certification program. She and her team at the Culinary Tourism Alliance manage the annual Terroir Symposium and she works with clients around the world to Grow Food...

Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and Kinetic.In this episode we talk about:The awareness test: https://www.youtube.com/watch?v=2pK0BQ9CUHkGorilla in the room: https://gorillaitr.com/

From Bacardi to Vendasta to Great Western Brewing, Michael Brennan shares insights into marketing, working with brand stories for advertising and corporate culture, as well as the challenges of being an underdog brand.

What is the correct tone of voice for a brand on social media? Should you be casual? Is there evidence that this will help your business? Renato Hubner Barcelos is a professor at the University of Montreal in Quebec in the department of Marketing, and he has conducted a few studies that may give you some answers. Some surprising answers! Renato Hubner Barcleos on LinkedInRenato on...

Jessica Bellamy is a motion Infographic designer from Louisville Kentucky. Her work tells visual stories using data and personal narratives.

Jessica started her design career working with non-profits and community groups to create compelling explainers that break down complex service and policy information.

We talk about GRIDS, how it started and how she landed in infographic design after...

This week David talks with CEO and co-founder of 33 Across, Eric Wheeler. Eric shares thoughts on being prepared for future scenarios, the challenges of all the new digital platforms and getting better than the standard IAB view for your online ads.

Gary Mortimer joins David in a conversation about the Ikea Effect, as well as how marketers can capitalize on the shop local movement.Gary is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping.You can connect with Gary on Twitter @the_grocery_drHe's also on LinkedIn

Johannes Boegershausen talks to us about his research project, Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human.

Johannes is a PhD marketing candidate with UBC Sauder School of Business.

Brands often position themselves with low prices, discounts, and sales . When consumers encounter these low‐price signals, they may adopt a price-conscious mentality,...

Is death still a taboo in advertising? Why would you even introduce death into ads? That's the central question behind a new study from marketing professor Barbara Phillips at the University of Saskatchewan’s Edwards School of Business.Barbara joins David to talk about the research and death in advertising. Our society has become more death accepting but can advertisers can use death portrayals...

Alain Giguère, President of CROP, one of Canada's top marketing research companies drops in to talk about a deep dive he took into data surrounding what drives Canadians.  

Alain's passion for research is obvious, he is the architect of the 3SC (Panorama), Canada's longest running consumer and citizen values study. He talks with David about these values and their strategic implications for...