What does excellence really mean in a contracting business—and is it still worth pursuing in today's fast-moving market?

In this episode of Success Beyond The Brush, Mark Black and Scott Lollar explore the idea of pursuing excellence in business, leadership, and customer experience.

Many contractors wrestle with the same question:
 
Do customers really care about excellence… or is “good enough” good enough?

Mark shares how the concept of the pursuit of excellence was instilled in him from a young age and how that philosophy shaped the way he runs Men In White Painting today. But when running a business, excellence can come with a cost—higher standards for hiring, tighter quality expectations, and more time invested in the customer experience.

Scott brings a broader perspective from working with contractors across the country, explaining why excellence is less about perfection and more about systems, culture, and leadership.

Together they break down how pursuing excellence affects:

• Hiring and team standards
• Customer experience and communication
• Company culture and leadership
• Long-term business growth

They also discuss the critical shift happening with modern customers—who expect faster responses, easier communication, and a seamless buying experience.

Ultimately, excellence isn’t just about craftsmanship.
 
It’s about creating a company that customers trust, employees respect, and competitors struggle to match.

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo Video (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

✌️ Operations Module 2.0 Update Video (YouTube)

👉 https://youtu.be/JTHtbLXyMBI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL

🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - Competitor Story Revisited

Leadership isn’t a destination. It’s a mirror.

In this episode of Success Beyond The Brush, Mark Black sits down again with Rick Holtz of Holtz & Sons Painting for a powerful conversation on personal development, servant leadership, and the uncomfortable growth required to build a sustainable company.

Rick shares his journey from “brute force” leadership as a young second-generation contractor to developing a culture built on accountability, boundaries, and authentic care for his team. They discuss:

• Why your company reflects your personal growth (or lack of it)
• The difference between being nice and being fair
• How leadership evolves through discomfort
• The danger of trying to “arrive” at leadership
• Why authenticity matters more than tactics
• How protecting employees can sometimes hurt your business
• Why boundaries are essential — even for nice guys
• The responsibility of helping your team grow beyond where they started

Rick also shares how he built a multi-million-dollar residential painting company not by hiring perfect people — but by developing them.

If you’re a contractor who wants to grow but feels tension between being “the nice guy” and holding people accountable, this episode will challenge you in the best way.

Because leadership isn’t about tactics.

It’s about who you are.

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo Video (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

✌️ Operations Module 2.0 Update Video (YouTube)

👉 https://youtu.be/JTHtbLXyMBI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL
Rick Holtz - President, H.J. Holtz & Sons, Inc., Richmond, VA

🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - Company Mirrors You

In this episode of Success Beyond The Brush, Mark Black and Scott Lollar tackle one of the most overlooked — and most expensive — weaknesses in a contracting business: job documentation.

From unclear scopes to missed closets, from time overruns to frustrated customers, this conversation exposes the hidden costs of vague work orders and poor internal communication.

You’ll hear real-world stories — including a garage door contract written by the customer — and practical strategies to create documentation systems that:

• Protect your profit
• Empower your crew
• Eliminate constant phone calls
• Improve scheduling accuracy
• Deliver a true white-glove experience

If you want freedom in your business, better documentation isn’t optional — it’s foundational.

🎯 In This Episode, We Cover:

• Why unclear scope destroys profitability
• How exclusions protect you from conflict
• Production rates vs. “lick your finger and guess” estimating
• Why crews need time budgets per substrate
• The power of electronic color schedules
• How poor documentation creates management bottlenecks
• Why scaling without systems creates burnout
• How technology (like project management platforms) simplifies everything

💡 Key Takeaway

If your phone rings all day with clarifying questions, your customers try to take advantage of your miscommunications with your crew leaders, or your constantly giving guidance that should've been communicated beforehand, you don’t have a people problem — you have a documentation system problem.

Solve it once. Fix it forever.

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo Video (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

✌️ Operations Module 2.0 Update Video (YouTube)

👉 https://youtu.be/JTHtbLXyMBI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL

🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - The Contractor Who Had No Clue: A Jobsite Wake‑Up Call

In this episode of Success Beyond The Brush, Mark Black sits down with Rick Holtz, owner of a $6 million painting company with 50+ field employees, to unpack what it actually looks like to transition from operator to CEO.

If you’ve ever wondered:

• Does stress triple when revenue triples?
• What does a real week look like for a $6M company owner?
• When should you hire production vs. sales?
• How do you scale without losing your company’s heart?

Rick shares candid insights about letting go of ego, building systems, stopping exceptions, and evolving from “hero problem-solver” to coach and culture builder.

This episode is for contractors who want to grow — but grow the right way.

What You’ll Learn in This Episode

• Why scaling doesn’t mean more stress — it means better perspective
• The CEO metrics Rick watches every single week
• Why production/operations is your first key hire
• The hidden chaos created by “just this one exception”
• How to transition from ego-driven owner to empowering leader
• Why soft skills are just as important as craftsmanship
• How to grow without becoming “the Walmart of painting”
• What business feels like when you’re no longer the bottleneck

Key Takeaways

1️⃣ Scaling Changes Your Role — Not Just Your Revenue

At $2M, you’re in the weeds.
At $6M, you’re looking at systems, KPIs, and leadership development.

But that transition doesn’t happen accidentally — it takes intention.

2️⃣ Stop Making Exceptions

One of the biggest growth breakthroughs Rick shared:

What works at $1M creates chaos at $4M.

3️⃣ Production First. Sales Second.

If you're a $1M company wondering who to hire first:

✔ Hire production/operations
 ✔ Keep selling yourself
 ✔ Add sales support once production runs smoothly

4️⃣ Growth Should Be Demand-Driven

Rick didn’t grow because he wanted bigger numbers.

He grew because:

That’s a completely different mindset than chasing volume.

5️⃣ Soft Skills Are a Competitive Advantage

Technical skill matters.

But customer experience is what creates legacy clients.

That’s a culture decision.

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo Video (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

✌️ Operations Module 2.0 Update Video (YouTube)

👉 https://youtu.be/JTHtbLXyMBI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL
Rick Holtz - President, H.J. Holtz & Sons, Inc., Richmond, VA

🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - The Pitfalls of Saying Yes in Business

In this listener Q&A episode, Scott Lollar shares his origin story—how an entrepreneurial streak as a kid (yard work, snow shoveling, even cleaning an elderly couple’s home) eventually led to painting, then scaling companies, and finally launching Consulting4Contractors (C4C).

From there, Scott and Mark tackle big questions contractors face: how to choose a coach in a noisy market, how to stop living in the “firefighter” mode as an owner, how to think about hiring key people when cash feels tight, and what it takes to stop being the center of the business. Along the way, they reference practical frameworks like the “5 Whys,” the urgent-vs-important quadrant, and the idea of building a vertical org chart where people truly own outcomes.

What we cover in this episode

• Scott Lollar’s “through the trenches” background (and how painting started with one question: “Can you paint my house?”)
• “Experts, not influencers” — how to evaluate coaches and consultants in a crowded space
• Why information isn’t the problem—and why accountability and support change everything
• How owners get organized when everything feels urgent
• Solving recurring chaos with systems: Toyota “5 Whys” and process thinking
• Automate / Eliminate / Delegate (and why planning prevents constant emergencies)
• Hiring to grow: the “chicken or egg” question and how to think about overhead paying for itself
• Building a team so you’re not the center: vertical org chart, clear ownership, KPIs, reporting loops
• Leadership growth: when you need a GM/VP-type role and how to avoid the Superman complex

Notable frameworks & references mentioned

• The E-Myth (and the concept of building systems for recurring problems)
• Toyota “5 Whys” root-cause method
• Urgent vs. Important (Eisenhower / Covey quadrant thinking)
• Free to Focus by Michael Hyatt (freedom zone, planning, delegation)
• “Don’t call me unless you have three solutions” (problem-solving culture)

Key takeaways

• If you’re putting out the same fires every week, the fix is almost always a process, not more effort.
• Coaching isn’t about more content—it’s about getting unstuck, building momentum, and staying accountable.
• Hiring isn’t only about “can I afford it?”—it’s about what revenue/profit gap the role can close.
• To stop being the center, you need clear ownership, measurable expectations (KPIs), and a consistent reporting loop.

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo Video (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

✌️ Operations Module 2.0 Update Video (YouTube)

👉 https://youtu.be/JTHtbLXyMBI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL

🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - Introduction: Experts, Not Influencers

In this episode, Mark Black and Scott Lollar break down why scheduling is one of the biggest hidden profit leaks in a contracting business.

They unpack how going over budget doesn’t just cost you on the job — it steals capacity from the next job (the “double whammy”), why “my board is full” is meaningless if it isn’t tied to revenue targets and headcount, and how crew sizing, overtime, job rounding, and even supply runs can quietly wreck production.

If you want more predictable revenue, smoother operations, and fewer end-of-job surprises, this one is a must-listen.

What you’ll learn in Episode 10

• Why scheduling = capacity, and capacity dictates revenue
• The “double whammy” of going over budget:
  • You lose margin on the current job
  • You lose revenue you could’ve produced on the next job
• The KPI mindset shift: when a job hits budget, everything after is free work
• Why over-staffing jobs “just to give Joe somewhere to go” creates inefficiency
• Why a 2-person crew often outperforms a packed 4-person crew (and how to run 4 as “two crews of two”)
• The danger of letting the schedule drift because “it’s only a couple hours”
• Why 36–38 hours/week becomes a massive annual revenue leak at scale
• When overtime actually helps production (and profitability)
• Why you still need to track “FTE” (full-time equivalent) even with subcontractors
• Why “we’re good” updates are meaningless unless you track % complete vs. hours burned
• The “don’t send the whole crew back tomorrow” rule:
  • push the next job forward
  • send a leader back to wrap up for a couple hours
• Why estimates should be rounded to workable scheduling units (8s/16s/32s)
• Skill levels and scheduling: don’t build your schedule around weaknesses — train and cross-train

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo Video (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

✌️ Operations Module 2.0 Update Video (YouTube)

👉 https://youtu.be/JTHtbLXyMBI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL

🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - Introduction to Scheduling in Operations

📝 Episode Summary

Risk management isn’t about playing scared — it’s about playing smart.

In this episode of Success Beyond The Brush, we dig into the reality that as your painting business grows, so does your exposure to risk. From everyday jobsite mistakes to insurance blind spots, safety shortcuts, and financial vulnerabilities, this conversation reframes risk as something to be managed, not avoided.

Through real-world examples — including costly adhesion failures, overlooked safety protocols, and underinsured scenarios — we explore how contractors can protect their companies without slowing momentum or stalling growth.

If you’ve ever felt like you’re constantly reacting instead of leading, this episode will help you rethink how defense, systems, and preparation actually fuel long-term success.

🎯 Key Topics Covered

• Why growth naturally increases risk for contractors
• The danger of “everyday work” when protocols are skipped
• How experience can actually create safety blind spots
• The difference between fear-based leadership and defensive leadership
• Insurance gaps contractors don’t realize they have
• Lead, asbestos, and pollution exposure in the coatings industry
• Why safety is a leadership responsibility — not just OSHA compliance
• Financial risk created by vague scopes, contracts, and handshake deals
• How managing risk properly allows your reward to grow alongside it

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL

🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - Introduction: Everyday Risks in Paint Contracting

Many business owners come up through the trades as high performers and lone wolves. Meetings can feel “too corporate,” expensive, inconvenient, or uncomfortable — especially when owners don’t know what to say or fear saying the wrong thing.

The result? Meetings get avoided entirely… and communication suffers.

The One Meeting Every Company Needs

Scott explains why monthly all-company meetings are essential regardless of size:

• Casting vision and direction
• Reinforcing stability and future workload
• Creating trust and transparency
• Helping employees understand why they should stay

People don’t just work for paychecks — they work for purpose, security, and belief in the plan.

What Belongs in an All-Company Meeting

You don’t need a long agenda — just consistent structure. Effective meetings may include:

• Company performance vs projections
• Vision and annual goals
• Safety training & OSHA documentation
• Administrative updates
• Recognition and appreciation
• Light financial education (without overwhelm)

Most importantly, the meeting should not be a one-person monologue — sharing leadership builds buy-in.

Financial Transparency: How Much Is Too Much?

Scott outlines why some transparency is critical, but excessive detail can backfire.

Using rolled-up categories (COGS, expenses, net) educates teams without exposing sensitive owner compensation — and prevents false assumptions about profitability.

Crew Leader & Foreman Meetings

Weekly or bi-weekly crew leader meetings allow owners to:

• Mentor leaders
• Discuss work-in-progress and hotspots
• Address personnel issues
• Align schedules and expectations

If leaders aren’t supported, neither are the people they lead.

Sales & Operations Meetings

For growing companies, Scott recommends:

• Sales meetings for accountability, KPIs, and pipeline clarity
• Operations meetings for job handoffs, production planning, staffing, and backlog awareness

Clean handoffs eliminate confusion, wasted time, and poor client experiences.

The Power of Stand-Up Meetings

Short daily check-ins help teams confirm whether tomorrow’s plan will actually work — early enough to avoid last-minute chaos, late-night texts, and unnecessary stress.

Why Meetings Must Be Non-Negotiable

Meetings only work when they are:

• Held consistently
• Started on time
• Protected from interruptions
• Supported by a simple agenda

Canceling meetings sends a message — and your team hears it loud and clear.

Final Takeaway

Meetings aren’t about control — they’re about community, clarity, and confidence.

Today’s workforce wants to feel connected, valued, and part of something bigger. Well-run meetings deliver exactly that.

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL
🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - Introduction: The Importance of Vision in the Workforce

In this episode of Success Beyond The Brush, Mark and Scott dive into one of the biggest profit-killers for contractors: diversifying too much, too quickly, for the wrong reasons.

From wanting to please customers…
to scarcity mindset…
to having “a guy” who used to do tile 13 years ago…
 
This conversation exposes the real risks behind saying “yes” to work that falls outside your core lane.

Mark opens up about his own struggles with chasing new services, overextending his team, and getting stuck personally finishing commitments that were never profitable. Scott breaks down why owners need to understand profit centers, data tracking, scalability, manpower, and the emotional traps that cause them to make terrible decisions.

Whether you're a painting contractor doing small carpentry on the side, or a growing company tempted by commercial opportunities, this episode delivers clarity, structure, and the tough-love reminders that contractors desperately need.

🔑 Key Topics Covered

• The “Superman Complex” and why contractors struggle to say no
• Scarcity mindset vs. optimistic overconfidence
• How diversification overloads teams and kills morale
• Why “we have a guy who can do that” is NOT a strategy
• Tracking profitability by service line (hashtags, job types, etc.)
• Determining true profit centers in your business
• When adding ancillary services actually makes sense
• Scalability and trainability — the two silent killers
• The risks of chasing big commercial jobs before you're ready
• Why clarity on who you are (and are NOT) creates business freedom

🔥 Episode Highlights

• “Just because you can do a thing doesn’t mean you should.”
• “When you say yes to the wrong stuff, you don’t have time to say yes to the right stuff.”
• “Your team doesn’t want to be handyman generalists—they want to be experts.”
• “If one person on your team is the entire reason you offer a service, you don’t have a business model—you have a dependency.”
• “If it’s not a hell yes…it’s a no.”

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL
🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - Introduction: The Eternal Optimist's Dilemma

Where to Spend Your Marketing Dollars: Buyers, Brand, and Better ROI

When you’ve got a limited marketing budget and a dozen people shouting “We’re the answer!”, where do you actually put your dollars?

In this episode of Success Beyond The Brush, host Mark Black sits down with Scott Lollar from Consulting4Contractors to unpack how painting contractors can make smarter, data-driven decisions about marketing spend—without getting hypnotized by shiny objects or agency hype.

Scott walks through how to reverse-engineer your marketing budget from your revenue targets, average job size, and close rate, and why tracking cost per lead and cost of acquisition is non-negotiable once you start spending real money. They compare branding vs. direct-response marketing, dig into Google vs. Facebook, Angi and other lead services, billboards, TV/radio, Every Door Direct Mail, door hangers, and more—showing where each fits in your overall strategy.

You’ll also hear why past customers are your most underused marketing asset, and how a simple, consistent newsletter can beat out expensive ad campaigns when it comes to profitability and long-term growth.

Whether you’re a one- or two-person shop just starting to spend, or a multi-million-dollar contractor wrestling with a six-figure marketing budget, this conversation will help you think more clearly about the why behind every marketing dollar.

In this episode, you’ll learn:

• How to back into your marketing needs using revenue targets, average job size, and close rates
• The difference between buyers (Google searchers) and shoppers/scrollers (Facebook)
• Why Scott’s personal guideline is ~6% max marketing spend—and when 10% can still be okay
• How to calculate and track cost per lead and cost of acquisition
• The real role of branding: billboards, TV, radio, vehicle wraps, and social posts
• Why ignoring your past customer list is one of the biggest marketing mistakes contractors make
• How to build a simple annual marketing calendar that keeps you out of “panic spend” mode
• What to look for (and watch out for) when hiring a marketing agency
• How newsletters, case studies, and helpful local content keep you top-of-mind and profitable

If you’re tired of just “throwing money at marketing” and hoping your calendar fills up, this episode will help you start acting like a true manager of systems—especially your marketing system.

🔗 Links from This Episode

✨ Free Discovery Call with Scott Lollar

👉 https://consulting4contractors.com/discovery-call/

🏗️ Consulting 4 Contractors Website

👉 https://consulting4contractors.com/

⚙️ Operations Module Demo (YouTube)

👉 https://youtu.be/0IUmPWk4GRI

📲 C4C on Instagram

👉 https://www.instagram.com/consulting4contractors/

👥 C4C Facebook Community

👉 https://www.facebook.com/consulting4contractors/

💼 C4C on LinkedIn

👉 https://www.linkedin.com/company/70241567

📧 Want to Be a Guest?

Send us an email → [email protected]

🎧 Credits

🎙️ Hosts:
Scott Lollar — Founder, Consulting 4 Contractors
Mark Black — Owner, Men In White Painting, Mt. Vernon, IL
🎵 Production:
Siren Mastering — Original music, artwork, transcripts, show notes & audio engineering
https://www.sirenmastering.com

• (00:00) - The Big Mistake Young Contractors Make