As your brand grows, your circle shifts.

In this episode of The Brand Bar, we go Behind the Bar on something every founder experiences but few talk about — what happens to your friendships when your business evolves.

From being “the Hennessy girl” in one city to crickets in another…


From moving across continents to watching who really supports your brand…


From lifers to proximity connections…

We unpack the real strategy behind relationships in entrepreneurship.

Because building a brand isn’t just marketing — it’s managing proximity, power, perception, and partnerships.

We cover:

• Why success can shift dynamics in your friend circle

• How to audit relationships the same way you audit your brand

• The difference between lifers and convenience connections

• Why real friends invest in your business (and pay full price)

• Mixing friendship + business — and why contracts matter

• Collaborating with your circle to build real equity

Growth changes rooms.


And sometimes it changes who’s in them.

Because growth isn’t just about revenue.

It’s about alignment.

If this episode resonated, share it with a friend who’s evolving too — and don’t forget to rate & review to keep the bar high. 🥂