We’re diving into KJ’s not-so-linear career journey — from ballet academy kid, to NFL & NBA dancer, to entrepreneur, to building a career across Reebok then over to LVMH. It’s a journey full of intuition, community, and a few bold pivots that shaped everything. If you’ve ever wanted to switch lanes, reinvent yourself, or follow a feeling you can’t shake, this episode is your sign. Listen to the episode + tap into this journey!

You’ll learn

• How to identify your "nucleus" - the core purpose that connects all your creative lanes.

• How to leverage your unique background

• How mind mapping, community-building, and creating memorable experiences can help you in your career

• Navigating pivots and the power of trusting your internal “pull”

If this helped you, please rate and review — it helps more founders find the show 🥂

What does it really look like to leave corporate and build a global brand on your own terms? In this candid episode, Jakiya shares the unfiltered path from L’Oréal boardrooms and burnout to a one-way ticket, a $30K course launch from an empty apartment, and building Hustle to Ease—an accelerator that’s graduated 150+ women and driven $8M+ in collective revenue. We dig into microaggressions, knowing when to walk, faith over fear, and why you must be a brand (not “just a content creator”). Receipts > hype.

You’ll learn:

    •    How to spot the moment it’s time to leave (and what to line up first)

    •    The exact pivot that turned $500 into a $30K launch

    •    Brand vs. “content creator” — and why language matters

    •    Systems that let your business make money while you’re offline

    •    Building with ease: community, funnels, and an AI-powered future

If this helped you, please rate and review—it helps more founders find the show. 🥂

Pull up a seat. In our first pour, Katrina Jo and Jakiya Brown Thiaw share how they met working with Hennessy, why this show exists (no gatekeeping), and what really separates a brand from “just posting content.” We talk white space, pricing power, and the insider realities of brand budgets (yes—$100K for a 60-second video happens), plus how to design 5-senses experiences even on small budgets. If you’re ready to build with clarity, culture, and strategy—this one sets the tone.

You’ll learn:

• Why “content creator” isn’t your brand—and what to say instead
• How to spot and own white space in your market
• The corporate POV on budgets, partnerships, and what brands look for
• How to use 5 senses to elevate your brand experience on any budget
• Pricing mindset for women founders (stop undercharging)

Hosted by: @katrinajo × @jakiyabrownthiaw

Subscribe, comment, and share with your brand bestie.