The Brand Bar

The Brand Bar Is Open — Receipts, Reality & Real Strategy


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Pull up a seat. In our first pour, Katrina Jo and Jakiya Brown Thiaw share how they met working with Hennessy, why this show exists (no gatekeeping), and what really separates a brand from “just posting content.” We talk white space, pricing power, and the insider realities of brand budgets (yes—$100K for a 60-second video happens), plus how to design 5-senses experiences even on small budgets. If you’re ready to build with clarity, culture, and strategy—this one sets the tone.

You’ll learn:

  • Why “content creator” isn’t your brand—and what to say instead
  • How to spot and own white space in your market
  • The corporate POV on budgets, partnerships, and what brands look for
  • How to use 5 senses to elevate your brand experience on any budget
  • Pricing mindset for women founders (stop undercharging)

Hosted by: @katrinajo × @jakiyabrownthiaw

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The Brand BarBy The Brand Bar Podcast