In this conversation, Philip Barnes discusses his transition from working with large international hotel chains to leading Rotana, a regional hospitality brand. He highlights the advantages of smaller organizations in terms of agility and responsiveness, especially in the face of geopolitical challenges. Barnes also emphasizes the importance of government support in tourism, the strategic decision to join the Global Hotel Alliance for enhanced loyalty programs, and the need to maintain cultural integrity while expanding globally. Finally, he addresses the challenges of workforce retention and attraction in the hospitality industry. In this conversation, Philip Barnes discusses the critical role of leadership in the hospitality industry, emphasizing servant leadership and the importance of creating a culture of belonging. He addresses the challenges of attracting talent, particularly among younger generations, and the need for the industry to evolve in its appeal. The conversation also touches on the impact of technology and AI on guest experiences, as well as the significance of ESG initiatives at the property level. Finally, Barnes shares advice for newcomers to the industry and reflects on his legacy.