Words are not used or defined either neutrally or objectively.

The values of the culture and systems we are part of can be found liberally applied to the words we use and by extension how we feel about them, ourselves, our actions and outcomes.

In business (and life) 2 such words are success and failure.

In today's episode I want to take these words back to their origins and offer up some thoughts and outline how you can apply your values based lens to them.

Let's dive in.

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