In this conversation, Diane Sealey interviews Peter Knoell, Director and Partner at Genic Direct, about his extensive experience in the direct sales sector. Peter shares insights into the challenges of the German market, the importance of understanding customer decision journeys, and the flexibility that direct sales offers.

He discusses the growing trend of traditional brands exploring direct sales and the significance of the Meridian-Genic partnership in navigating the complexities of the market.

The conversation also touches on the importance of data in understanding customer needs and the personal interests of Peter outside of work.

Takeaways

• Successful sales are driven by clear strategies and motivated teams.
• Understanding the German market is crucial for success.
• Customer decision journeys vary significantly by product and demographic.
• Experience with products is key to building customer trust.

• Traditional brands are increasingly exploring direct sales channels.
• Data collection enhances customer relationships and brand loyalty.
• The Meridian-Genic partnership offers deep operational experience.
• Cultural differences must be navigated when entering new markets.

www.genic.de

Peter's LinkedIn https://www.linkedin.com/in/peter-knöll-27571a79/