In this episode, Chris Slightham sits down with Toronto’s own Tom Storey — a top-producing Signature team lead at who has mastered both the in-person and online sides of the business. Tom breaks down how he first leaned into social media, using it not as a vanity metric but as a connectivity tool — a way to stay top of mind with his database, build genuine relationships, and ultimately generate real, trackable deals. Together, Chris and Tom dive into:

• How consistency online translates into trust offline
• Why educating your audience before the first meeting changes everything
• How to turn content into conversations — and conversations into clients
• The simple starting points every REALTOR® should focus on
• The systems and strategies Tom’s team uses to boost client satisfaction and long-term loyalty
• What today’s buyers and sellers actually want from their realtor in the Greater Toronto Area

For real estate agents looking to sharpen their digital presence and create a more scalable, relationship-driven business, this is an episode packed with actionable, real-world insights. Tune in, take notes, and get ready to level up your online strategy — the way clients find and choose their realtor is changing, and the opportunity has never been bigger.