There is nothing new under the sun. As Charlie Munger says, "I believe in the discipline of mastering the best that other people have figured out. I don’t believe in just sitting down and trying to dream it all up yourself. Nobody’s that smart.” 

 I offer a video on a famous a Wall Street investor's (Bob Farrell) ten rules for investing success. You will note that most of them seem simple, and they are but when we introduce humans and emotion that is when the trouble begins.