Gabriella Baumann founded her own publishing house, which has gone on to produce bestsellers all following the owner’s trusted formula: tell a good story about real people who meet life’s challenges with courage and dignity.

Ernst Oppliger had inherited a deep appreciation of Swiss folk art from his father and he wanted to work in the venerable medium of paper-cutting. His work has been exhibited, and sold, around the world, enabling him to live the life he always wanted.

Robin Cornelius had produced and sold a few cotton T-shirts and he thought maybe he could develop this line of business. Over 30 years later, the market has proven him right. Switcher's success confirms that strong values matter in business.

Christian Wenk was concert pianist, physician and national champion in duathletics. A bicycle accident left much of his body paralyzed. He says: “If you want to push back boundaries, you must be courageous enough to accept the possibility of failure."

Andy Keel was a successful banker but something was missing. He quit and became a stay-at-home dad. He developed an employment agency for part-time workers. Rewarding work and ample time for family – Andy Keel has achieved the success on his own terms.

Art Furrer taught skiing to tourists, showing tourists that skiing was fun, not just the rigid application of rules. But the Swiss ski instructors’ association took away his license. He emigrated to America and returned as a wealthy man.

How to achieve entrepreneurial success? The MoneyMuseum has created a series of short videos that trace the often-bumpy path to success of 16 entrepreneurs.