Success Stories with Marshall Atkinson

I have a quick question for you?  Are you in alignment with your customers that help you maximize your profitability?

That’s the topic of conversation on this episode of Success Stories.  Shawn LaFave with North Georgia Promotions in Alpharetta, GA will help decode the mysteries surrounding this idea.  He’ll give tips on what you need to do to change your business to make more profit.

If that is something you feel that you need to hear, then stay tuned to this episode of Success Stories!

Many shops in the decorated apparel industry have tied their success to a social mission or maybe they support a cause.

On today’s Success Stories, we’ll speak with Patrick Bardsley and Josh Mirsky with Port Washington, NY-based Spectrum Designs on their mission to employ staff members that are on the Autism Spectrum.  Instead of only fundraising and giving to a cause, they are directly impacting the lives of people with Autism through employment, training, and support.

If you have supporting companies that are interested in cause marketing or maybe you have a direct interest in people that are on the Autism spectrum, this is one episode that you don’t want to miss.

If there's one person as uniquely qualified to discuss the future of the industry is Paul Bellantone. 

With HALO Branded Solutions, he recently made the switch from running PPAI, an organization dedicated to the advancement and education in the promotional products industry, to a senior VP role of sales at HALO. 

In this Success Stories podcast, we'll discuss the transition from his serving the industry to selling to the industry and where he feels the big moves will be in the coming year. 

Get your paper and pen out and be ready to take some notes.

For creating unique designs for apparel, what medium do you use and typically stick to for orders? How do you learn something unique? 

On today's Success Stories podcast, we'll speak with Artem Ionitsa owner of Logo Unlimited in Woodinville, WA about he has created a unique approach to satisfying customers by offering a wide range of decoration methods. Logo Unlimited employs traditional screen printing and embroidery, but also offers laser-etching, heat transfers, dye sublimation, embossing or debossing, applique, patches, and custom labels, plus mixing anything together for a multimedia approach. 

In this episode, we'll learn how Artem got started and how he's learned the best way to sell more merchandise by offering a bigger selection of decoration techniques for his customers. 

If you've ever wondered how a recording artist or brand has so quickly developed a merchandise line of their own, chances are someone like Todd Moen with KREATIV LAUNCH was behind it.

Todd's company specializes in bringing ideas to life. With over 25 years of experience in production, distribution, and licensing, KREATIV LAUNCH has been the go-to partner for many well-known brands, such as the Rolling Stones, ACDC, the Grateful Dead, HBO, NFL, the NBA, Microsoft, as well as a host of others. In this episode of Success Stories, Todd will break down his approach for how he develops relationships with new customers that are in alignment with KREATIV LAUNCH his capabilities and profit goals. 

If you want to learn how to succeed in this area, this is an episode that you don't want to miss.

On today’s Success Stories podcast we will have a real treat.  Brian Jolin with Jolin Promo will discuss how he uses the foundation of stories to sell and engage customers.

Brian is a certified StoryBrand professional, and we’ll learn how that has helped him over the years connect and align with his clients to serve them better. Brian has a personalized approach that helps clients find the right products to serve their needs best.

You don’t want to miss this episode that is sure to connect with you on many different levels.

Are you in sales for decorated apparel? If so, you might want to pay attention to this new episode of Success Stories as Josh Appelbaum who runs the Apparel Division at Hit Promotional Products, will be discussing his approach to sales. 

That's right, we'll be chatting about the evolution of the apparel sales process, and how you should be thinking about if you want to increase your numbers for your company. Josh has a great track record in this area, and his unique perspective on selling is going to make a great topic for the show. So get ready to take some notes.

Is your company completely dialed in to your exact target customer?  Do you hit the bullseye every time?

That’s what we’re going to focus on with today’s Success Stories podcast as Salinas, California-based Darryl Garcia with Color Tech will be discussing his journey to align his business goals with the customers he can serve best.

A former UPS driver, Darryl knows all about the hustle.  He’s created something special with Color Tech that is laser-focused on alignment and profitability.  This is an episode that will get you to rethink how you are handling business with your shop, so get ready!

On today’s Success Stories podcast we’re going to explore how the notion of core values plays an integral role in the development and growth of a company.  Both internally with employees, and also externally with how customers are served.

Julie Denton leads the business development and customer service team with Blue Cotton will chat today about their four core values:

• Customer-Centered
• Profit and Growth
• Integrity and Character
• Family Atmosphere

So, get ready to take some great notes and learn how this stellar environment has lead to amazing growth and success for Blue Cotton!

As a business owner, how do you set up your company to work for you?  

That’s an interesting point, and one that we are going to get into in tremendous detail with Mike Chong with Merch Monster on today’s Success Stories podcast.  Mike operates his business out of Oakland, California but also spends a lot of the year traveling.  He has built his business to not only maximize profit but also get more out of life in general.

On this episode of Success Stories, we’ll learn the steps that Mike took to not only run his business better, but make himself happier simultaneously.