From Brookfield roots to global boardrooms, this is how hustle, curiosity, and AI are reshaping success.
In this episode of Success Stories, host Steve Cross sits down with Jeff Leo Herrmann, Global Client Director at Kantar. Jeff takes us from his Brookfield roots to a career built on curiosity, a bias for action, and creating opportunities inside large organizations. He shares what it was like pioneering digital measurement at Nielsen (including early video-game analytics and a PS3 launch party story), why career paths are rarely linear, and how he now leads global research programs for major brands.
If you’re a student, early-career pro, or a leader retooling for the AI era, this conversation is a masterclass in staying curious, building relationships, and translating consumer insights into business growth.
About Our Guest
Jeff Leo Herrmann is the Global Client Director at Kantar, a leading marketing analytics and consumer insights firm operating in 60+ countries. Jeff’s path runs from WKBN ad research to 15 years at Nielsen (digital, streaming, and video-game audience measurement), through a decade in digital marketing and B2B media, to his current role orchestrating global research and effectiveness programs for clients including P&G and Meta. Known for his bias for action, intrapreneurial approach, and global perspective, Jeff champions using data, culture, and AI to unlock growth.
About Success Stories
Welcome to Success Stories, the official podcast from the growth-obsessed team at iSynergy. Each episode dives deep into candid conversations with CEOs, founders, and business leaders who are building, scaling, and thriving across a variety of industries.
Through real-world insights, hard-won lessons, and inspiring strategies, we uncover what’s driving today’s top performers and how they’re shaping the future of their businesses. From scrappy startups to established enterprises, these stories go beyond surface-level wins to explore the mindset, habits, and decisions behind real success.
Hosted by iSynergy CEO Steve Cross, this podcast was built for growth-minded professionals who crave authenticity, actionable takeaways, and a behind-the-scenes look at what it really takes to succeed.
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💡 For more about iSynergy and how we help brands grow through strategic digital marketing, visit https://isynergy.io/connect/.