Success Unplugged

Success Unplugged

By Erik Nordstrom & Erik StromBusiness
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Success Unplugged episodes

  • Why We Built Ironridge Capital with Erik Nordstrom and Erik Strom

    Meet the hosts of Success Unplugged.

     

    Erik Nordstrom and Erik Strom run Ironridge Capital in Dallas Fort Worth. They own about 660 apartment units and manage about 2,200. They have done this since 2007.

     

    In this Founders episode, Dave Dubeau asks them how they built Ironridge, why they bought nothing for three years, and why right now feels like 2010.

     

    In this episode:

    • Why they left Washington State for Texas
    • How they called the rate hikes early
    • Why they bought nothing from January 2022 to May 2025
    • Living in a closet in 2009
    • Why their own money goes into every deal
    • Do it yourself first, then raise money

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      Learn more: https://ironridgecap.com

      Be a guest: https://SuccessUnpluggedShow.com/Guest

      19 min
    • Welcome to "Success Unplugged"

      Success Unplugged features candid, engaging conversations with successful business owners, executives, and professionals throughout Dallas–Fort Worth.

      Hosted by Erik Nordstrom and Erik Strom of Ironridge Capital, the show explores the real stories behind personal, professional, and financial achievement.

      From overcoming challenges and building successful careers to creating wealth, enjoying greater freedom, and leaving a lasting legacy, each episode shares insights and inspiration from accomplished people in the DFW community.

      1 min

    About Success Unplugged

    From the publisher's feed

    Success Unplugged features candid, engaging conversations with successful business owners, executives, and professionals throughout Dallas–Fort Worth.