Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We'll also talk about how to actually use your customer personas and which questions you should be asking as you're doing the research.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)!  She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. In the bonus content of this episode, we share some of the current best practices for Pinterest.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Info and Links From Andrea: - Here is the link to sign up for email list - https://www.redpingeek.com/ultimate-pinterest-starter-guide

- For designers interest in Pinterest Management Services can contact her at [email protected]

- Free resources - https://www.redpingeek.com/jewelers-guides

- Sales Page to her new course - https://red-pin-geek.thrivecart.com/chatgpt-jewelers-content-toolkit/

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. They also discuss the brands in the industry that stand out to them the most.

• Todd Reed: https://toddreed.com/
• Judy Geib: https://judygeib.com/
• Gabriella Kiss: https://www.gabriellakiss.com/
• Tura Sugden: https://turasugden.com/
• Johnny Ninos: https://ninosstudio.com/
• Shane Yamane: https://syamane-studio.com/
• Loren Nicole: https://loren-nicole.com/
• Alex Monroe: https://www.alexmonroe.com/

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points:

• Know what makes your jewelry and brand unique, defining the essence of your brand

• Imagine who might resonate with your unique value and story

• Try to find these people and engage with them, build relationships, see how it resonates

• We share brands that we think know their target audience well - and how they build relationships with that audience

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. In the bonus content of this episode, they also share brands they love to follow on Instagram.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve. They also explain how you can audit your own marketing and then convert that audit into useful action steps.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! They also talk about their biggest mistakes and missteps.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand and what makes a good brand voice. 

Special discount from Megan! Take 20% off these two programs: 

• Poetic Product Descriptions 

• Sell without Shame

https://Shop.MeganAuman.com

Code: SWJ20

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner.

• What steps should you take?

• How do you know when something might not be a good fit?

• More insights into how to stand up for yourself and take control of your business.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. 

• We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us.

• We’ll also talk more specifically about brands with marketing that's catching our attention and why it’s good.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.