The Copywriting Podcast

Successful Copywriter Reveals Untapped Copywriting Skill For 2025


Listen Later

Copywriter Reveals How He Closed A $50M Client In 2025https://youtu.be/SR1NASW1LXw?si=RDfr_s5jrnQV9Rlj


Business owner: “I’m looking for an email copywriter”... 


HUNDREDS of copywriters raise their hands. ✋✋✋✋✋


But did you know there’s another type of copy that business owners often value MORE than email copy?


That has a fraction of the competition?


And business owners will gladly pay premium rates for it?


In fact…


This type of copy gets millions of eyeballs, thousands of leads, and hundreds of buyers per day (if written correctly).


I’m not talking about Facebook ads..


I’m talking about YouTube ads.


Specifically - writing YouTube ad scripts.


The best part is…


If you know how to write emails, ads, or VSLs you can tap into YouTube ad scripts and stack another premium retainer ONTO the TOP of your current retainers.


But how do you write top performing ad scripts?


I asked the YouTube ad script king himself – @ Umar Khokhar


And I can’t wait to share with you what I learned.


Umar has written ad scripts for the BIGGEST real estate summit in Canada where Grant Cardone was a presenter.


And he’s now also written countless scripts for 7 and 8 figure businesses.


I knew I had to sit down with Umar and learn his secrets to writing top-performing YT ad scripts.


Also, I wanted to learn how he closed his clients in the first place, and how other writers can take advantage of this type of copy NOW👀 


Enjoy the video!


Here’s what else you can expect in this interview: 


🎥 How Umar got the chance to write an ad script for the BIGGEST real estate events in Canada (4:30)


🎥 The one thing that helps copywriters close clients more easily and absolutely crush it in the 2024 copywriting landscape (13:26)


🎥 What helped Umar close clients as a beginner (and how it can help you close more deals in 2024) (24:23)


🎥 “Outcome independence” and how it helps copywriters to get more deals, close more clients, and DOMINATE copywriting space (35:49)


🎥 The best way to come up with hooks, angles, and winning ideas for any piece of copy (better and FASTER than research) (45:09)


🎥 How to become an irreplaceable part of a business as a copywriter and get paid premium rates for MONTHS if not for YEARS (58:28)


🎥 Simple way to upsell your current clients into ANOTHER premium retainer 1:12:35


🎥 The biggest disadvantage of email copywriters in 2024 (1:16:23)


🎥 Techniques and strategies to create a winning ad (1:22:10)


And more secret secrets I didn’t include 😏


With how much content is created literally every SECOND, I believe this is where the industry is going. And where you’ll stand out.


So whether you are just a beginner, experienced copywriter, or already making 6 figures with copy…


I suggest watching this one


Enjoy!


---------------------


When you're ready for the next level...


Join my private email newsletter: https://list.copywriting.org


Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about


Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com

...more
View all episodesView all episodes
Download on the App Store

The Copywriting PodcastBy Matthew Volkwyn