Boys & Girls Clubs of America’s Back2School campaign has grown over the years from a PR event with three corporate partners to a multilayered annual fundraising platform with 24 corporate partners in 2022. As a part of the Back-to-School promotion, BGCA’s corporate partners come together to support youth through donations, in-store activations, employee volunteering, transportation solutions, homework help and more.

In today’s episode, EFG’s Alli Murphy is joined by Chad Royal-Pascoe — Senior Vice President, Resource Development – Corporate, Cause and Events, at Boys & Girls Clubs of America to talk about their Back2School initiative and corporate partners.

In today’s episode, we’ll explore:

• How to center shared values in your partnerships and what questions to ask to spark the conversation
• How to determine what your partners’ strengths and assets are and leverage them effectively
• How BGCA’s corporate partners are activating for this year’s campaign
• Chad’s top tip for successful social impact partnerships
• The importance of making these campaigns a part of a business instead of an "add-on"
• How BGCA has scaled this campaign, and its corporate partner program
• Chad’s biggest challenge and why he thinks it’s something others are facing
• Why you need to align on what success looks like

This episode is brought to you by Boys & Girls Clubs of America.

Links & Notes

• Back2School Press Release
• BGCA Website
• Back2School Website
• Chad Royal-Pascoe LinkedIn
• Halo Awards
• Season 11, Ep3: Going “Back2School” With Boys & Girls Clubs Of America

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