Want to get started in eCommerce? Already have an eCommerce offer but want top tips on how to improve it? If so, the third Cultural Enterprise podcast is for you, as we focus on why eCommerce is vital for museums, galleries and cultural attractions in general. With contributions from Jeff Sheridan, Founder and MD of Matrix Internet, Zak Mensah, Head of Transformation at Bristol Museums, and Bradley Platz, Assistant Director of eCommerce at the Fine Arts Museums of San Francisco, we discuss bespoke versus off-the-shelf software, how to improve your margins, the benefits of using Amazon (or not), and much more...