Send us a text

What version of yourself do you bring to work? To family gatherings? To your closest relationships? For many of us, these questions reveal uncomfortable truths about the different masks we wear throughout our lives.

We don't put on these masks with malicious intent. They emerge from our deepest fears—fear of rejection, fear of inadequacy, fear that our authentic selves simply won't be enough. But what begins as self-protection gradually transforms into self-imprisonment. The exhaustion of juggling different personas, remembering which version of yourself you've shown to whom, and constantly monitoring your own behavior creates a crushing weight that few can sustain.

The most revealing insight comes when we examine what bothers us in others. That colleague whose arrogance drives you crazy? That friend whose neediness feels suffocating? These triggers often reflect disowned aspects of ourselves—mirrors we'd rather not look into. Taking personal responsibility means asking the harder question: "What's my part in this dynamic?" The reflection may be uncomfortable, but it's where true growth begins.

Freedom arrives when we commit to authenticity. One face. One truth. Just you. People intuitively sense incongruence between what you say and who you truly are, even if they can't articulate exactly what feels "off." Consistency builds trust far more effectively than perfection ever could. This week, try having just one honest conversation—with your spouse, your boss, or perhaps most importantly, with yourself. Take off just one mask and notice how much easier it becomes to breathe.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

Could the opioid crisis be solved through genetic testing? What if doctors could identify your addiction risk before prescribing pain medication? These questions drive the innovative work at Thrive Genetics, where personalized medicine is revolutionizing how we approach pain management and addiction prevention.

James Piacentino shares his journey from tech executive to healthcare innovator, motivated by watching his father struggle with alcoholism and prescription drug addiction. This deeply personal mission led him to create a system that combines genetic testing with behavioral analysis to generate comprehensive addiction risk profiles for patients before medical procedures.

The science is compelling – addiction typically stems from a 50/50 split between genetic predisposition and behavioral factors. By analyzing both components through a proprietary algorithm, Thrive Genetics helps physicians tailor medication plans based on individual risk profiles. For high-risk patients, alternative approaches might include non-opioid medications or adjusted dosages, potentially saving countless individuals from developing dependencies.

We explore the staggering statistics behind the opioid epidemic (Americans consume 99% of global hydrocodone) and discuss how personalized medicine represents a balanced approach that maintains quality care while addressing cost concerns. James walks us through the patient journey – from initial testing to personalized treatment plans – and shares powerful stories illustrating the human impact of addiction and recovery.

Our conversation ventures beyond healthcare into profound territory, examining how family trauma shapes us, the nature of self-awareness in recovery, and philosophical questions about purpose and spiritual growth. James offers wisdom from both professional innovation and personal reflection, reminding us that sometimes our deepest wounds become the source of our greatest contributions to others.

Connect with Thrive Genetics at thrivegeneticsai.com to learn more about this groundbreaking approach to addiction prevention and personalized medicine.

http://www.thrivegenetics.ai/

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

What are you truly hungry for? That's the question that drives this deeply introspective exploration of how our brains become trapped in cycles of avoidance and momentary pleasure. 

Your brain doesn't distinguish between sources of dopamine—whether from sugar, alcohol, or avoiding difficult sales conversations. The glass of wine wasn't about the taste; it was about not feeling lonely. The second plate wasn't about hunger; it was about silencing shame. Avoiding asking for the sale wasn't about the client; it was about protecting yourself from rejection. When you name what you're truly avoiding, these cravings begin to lose their power.

Comfort feels safe, but functions like a barbed wire cage. It promises protection while imprisoning you in patterns that steal your future happiness. The late-night cupcake gives thirty seconds of pleasure but hours of regret. The "one more drink" becomes a cycle that robs you of clarity. The avoidance of asking for the sale feels temporarily safe, but it deprives you of results. These small choices you avoid today become your regrets tomorrow.

Breaking free requires recognizing that pain isn't punishment—it's a doorway to growth. The discomfort of withdrawals, whether from substances or the anxiety of asking for a sale, signals transformation. Structure becomes your lifeline, providing the framework for sustainable change. Whether through recovery meetings or following sales processes, freedom isn't found in chaos but built through consistent structure. 

Every morning presents a choice: numb or grow, drink or recover, hide or ask for the sale. If you can survive addiction, you can survive discomfort. If you can survive discomfort, you can win the sale. And if you can win the sale, you can build the life you've been starving for. When that craving comes, don't feed the fear—feed your freedom.

Ready to break free from your dopamine traps? Subscribe, leave a review, and join us every Friday as we continue exploring the path to a successful life built on courage, structure, and self-trust.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

Have you ever caught yourself mindlessly scrolling your phone, finishing an entire bag of chips without noticing, or having "just one more" drink that turned into several? You're not alone, and it's not entirely your fault.

Our brains are wired for reward, and modern life is designed to exploit this vulnerability. Whether it's sugar, alcohol, social media, or any quick-hit pleasure, they all trigger the same dopamine pathways – creating cycles of anticipation, temporary satisfaction, inevitable crash, and renewed craving. This podcast explores how these patterns silently shape our lives, one small choice at a time, until we find ourselves trapped in behaviors we never consciously chose.

But breaking free is possible. True recovery goes beyond simple abstinence to address the underlying reasons we reach for these escapes in the first place. What pain are you numbing? What void are you trying to fill? Through establishing daily non-negotiables – consistent practices that ground your day and create a framework for healthier choices – you can begin rewiring your brain's reward system. Physical movement, nutritious eating, mindful consumption of information, and regular connection with supportive communities gradually restore natural dopamine balance, making it easier to find satisfaction in meaningful activities rather than quick fixes.

Most importantly, this journey thrives in community, not isolation. "Addiction thrives when it's alone. Recovery thrives in connection." By keeping promises to yourself and building integrity through small daily choices, you create a life where artificial highs feel unnecessary compared to the deeper satisfaction of living authentically. The question becomes not "How do I avoid my addiction?" but "How do I build a life I don't want to escape from?" Listen in to discover how you can transform recovery from a series of deprivations into a journey of creation – crafting a life that truly satisfies your deepest needs.

Leave us a review on Apple Podcasts or Spotify if this episode resonated with you. Your feedback helps others find their way to this message when they need it most.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

Socially acceptable addictions like alcohol and food hide in plain sight while society celebrates escaping emotions and mocks those trying to break free.

• Most addicts don't look like stereotypical "addicts" but are regular people numbing themselves with wine and food
• Food and alcohol work on the same neurotransmitters, creating powerful dopamine loops
• Childhood conditioning often links food with both comfort and celebration
• Addictions hide behind identities like "foodie culture" and "wine mom culture" 
• Common triggers for using food and alcohol include shame, loneliness, rejection, and boredom
• Willpower alone cannot overcome addiction without addressing underlying emotional issues
• Regulation habits like breathwork, prayer, and cold exposure can replace numbing habits
• Sobriety isn't just about abstaining but about being emotionally present in your life
• Building a community of like-minded people provides crucial support for recovery
• The goal is to build a life you don't need to escape from through numbing

Subscribe to the podcast and leave a review if you feel inclined, but most importantly, do something different today to move toward the life you want.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

Comfort is slowly killing us, but we don't even recognize it as an addiction. 

What happens when society's most celebrated coping mechanisms become our greatest chains? In this transformative episode, I pull back the curtain on the socially acceptable addictions that hide in plain sight: food and alcohol. These aren't stereotypical addictions – they're the wine moms at PTA meetings, the neighbors hosting barbecues, the coworkers bringing donuts, all numbing themselves with substances we collectively celebrate.

The neuroscience tells a clear story: food and alcohol hijack the same brain pathways, creating powerful dopamine loops that keep us coming back despite the consequences. I share my personal journey through these dependencies, revealing how childhood conditioning, identity attachment, and cultural pressure maintain our comfortable prison of numbing behaviors. The most dangerous lie? That moderation proves we're not addicted.

Breaking free requires more than willpower – it demands replacing numbing habits with regulation practices and confronting the emotions we're desperately avoiding: shame, loneliness, rejection, and boredom. My two months on the carnivore diet after years of sobriety have shown me what clarity and presence truly feel like, but the path wasn't easy. When you change, expect resistance from everyone comfortable with your former self.

The ultimate goal isn't just avoiding substances but creating a life so fulfilling you don't need to escape from it. Take one step today – whether that's seeking community support, establishing accountability, or simply choosing presence over numbness. Subscribe to join me on this journey toward authentic living, and remember: there's nothing more powerful than building a life worth staying present for.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

Ever wonder what's holding back your business growth? The answer might be staring back at you in the mirror.

Tom Howard, owner of multiple successful HVAC and plumbing companies and ServiceTitan executive, delivers a masterclass in ego-free leadership that transformed struggling businesses into multi-million dollar enterprises. His refreshingly blunt perspective challenges conventional wisdom: "You can be right or you can be rich. You get to pick one, but not both."

Howard's approach to leadership is revolutionary yet practical. Rather than micromanaging, he advocates giving managers clear boundaries, financial targets, and then stepping aside. "I own probably eight different companies right now and then I work full-time at Service Titan as an executive. I can't do that if I don't have people that can run it." This philosophy creates true accountability and ownership throughout the organization.

Perhaps most compelling is Howard's urgent message about AI adoption in trades businesses. "The AI revolution is going to be massive... AI is the opposite [of the Industrial Revolution]. It's giving these massive tools to the guy sitting on his laptop with an internet connection in his basement." He shares mind-blowing examples of AI automating call centers, creating training materials, and developing marketing content - all happening now, not in some distant future.

Howard also distinguishes between belief and faith in business - a subtle but crucial difference. "It's one thing to believe something works; it's another to have enough faith to fully implement it." This insight explains why many businesses fail to execute proven strategies.

Ready to remove your ego, embrace AI, and build a business that thrives even when you're not there? This episode is your blueprint. Check out Tom's book "Fetching Millions" on Amazon or visit howarddeals.com for his free acquisition guide.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

Have you ever found yourself staring into a mirror that refuses to lie to you? That's exactly what the Fourth Step of recovery feels like. When I first heard those words—"made a searching and fearless moral inventory of ourselves"—I knew it would be difficult. What I didn't anticipate was how completely it would transform my understanding of myself and my relationships.

The Fourth Step shattered my victim mentality. After a devastating breakup, I finally faced the painful truth that had been hiding in plain sight: I was textbook codependent. Rather than honest communication, I'd built relationships around people-pleasing, manipulation, and control. I thought I was doing things for others, but I was really seeking approval and making other people my Higher Power. The realization cut deep—not only had I lost a relationship, but I'd lost my center, drifted from my program, and abandoned the principles that had saved my life.

This powerful inventory process revealed how I'd been the same person in every relationship, wondering why they all ended the same way. I'd accumulated silent resentments by not speaking up about my needs or setting boundaries. I'd blamed others when I was really responsible for my own happiness and wellbeing. The Fourth Step isn't just about listing your flaws—it's about taking ownership of your story and stopping the cycle of blame that keeps you stuck. It's a reset button, a tool for ongoing growth that becomes more valuable each time you return to it with greater honesty.

Whether you're in recovery or simply seeking personal growth, this episode offers insights into how unspoken boundaries create resentments, how fear of disapproval prevents authentic communication, and how taking responsibility transforms relationships from the inside out. Recovery isn't just about sobriety—it's about becoming the person you were always meant to be. I wouldn't trade the painful lessons of the Fourth Step for anything, because they've allowed me to finally live an authentic life. If you're struggling with relationships or feeling stuck in old patterns, this might be exactly what you need to hear today. Subscribe and share this episode with someone who needs these insights as much as I once did.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

What happens when you finally achieve the financial success you've been chasing—only to realize you've lost everything else that matters? Jared Williams, host of The Jared Williams Show and founder of multiple successful plumbing businesses, takes us through his raw, revealing journey of entrepreneurial trial and error.

Jared's story begins like many tradespeople—believing that running a business meant simply charging less than the competition and working harder. After several false starts and business ventures that left him working more hours for less money, he made a counterintuitive discovery that transformed his approach: dramatically increasing his rates. The results were stunning; customers not only paid his premium prices but thanked him for his reliability and professionalism. Within six months, his business generated $800,000 in revenue.

But success came at a steep cost. Jared candidly shares how his single-minded focus on building his company left him physically depleted, with deteriorating relationships and no true freedom. "I figured out how to get the money and then I lost all my freedom, all my relationships, all my health, everything else," he reveals. This wake-up call led him to develop systems for maintaining balance—from strategic time blocking to establishing technology boundaries—while still growing successful businesses.

Perhaps most valuable is Jared's insight into the power of human connection in business. Through stories about slaughtering chickens with neighbors and coffee meetings that seemed like time-wasters but led to transformative relationships, he illustrates how "your life will be judged by the quality of your connections." As he works toward his ambitious goal of building a $100 million company, his motivation isn't primarily financial but impact-driven—creating opportunities for employees, family, and future generations.

Whether you're a tradesperson considering entrepreneurship or an established business owner struggling with work-life balance, this conversation offers practical wisdom for achieving success without sacrificing everything else that matters. Search for "The Jared Williams Show" on any platform to connect with Jared and continue learning from his journey.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

What if your greatest strength becomes your biggest obstacle to transformation? Toney Freeman, once known as "The X-Man" in professional bodybuilding, reveals the powerful journey that took him from bodybuilding glory to spiritual awakening.

Toney's story begins with his strict upbringing as a preacher's kid, which established boundaries that would later save him from complete self-destruction. Despite reaching the pinnacles of bodybuilding and entertainment, Tony found himself spiritually empty until a profound physical and spiritual reset changed everything. "I literally doubled my flesh," Toney explains, describing how his body grew from 162 to 323 pounds at his peak, accumulating not just muscle but spiritual baggage along the way.

The turning point came through an unexpected crisis – the discovery of a parasite in his kidney that conventional medicine couldn't treat. Toney describes in vivid detail how divine intervention, alongside fasting, prayer, and natural remedies, led to his dramatic healing and transformation. This experience fundamentally changed his relationship with his body, his approach to fitness, and his spiritual practice.

Fitness enthusiasts will appreciate Toney's surprising insights about muscle function and exercise technique. Contrary to expectations for someone with his massive physique, Tony reveals he typically used low weights with perfect form, explaining that "heavy is relative" and most people sacrifice effectiveness by lifting too heavy. His approach to training mirrors his spiritual philosophy – focus on function rather than appearance, substance over show.

Throughout our conversation, Toney weaves together practical advice on physical health with profound spiritual insights. He offers listeners simple starting points for their own cleansing journey, including fasting protocols and nutrition tips, while emphasizing that true healing must address both physical and spiritual dimensions.

Ready to start your own transformation journey? Connect with Toney on Instagram @tfxman305 or find him on Facebook to learn more about cleansing your temple and aligning your physical health with spiritual wellness.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/