Paulina Lainez, a former college professor, went all in on her 3D-printed jewelry small business during the pandemic (her side hustle at the time). Along with her husband, Alvaro, she runs "Eres Una Maravilla" ("You are a Marvel"), a company that celebrates LatinX culture and women through earrings and other designs. She shares why it's important to celebrate her culture and focus on everyday wins as a small business owner.
It's a difficult decision to jump into your side hustle. A lot goes on behind the scenes that can worry any entrepreneur. It's normal to have emotional breakdowns - we all have them!
Social media is a fantastic way to get in front of customers, but it can also be intimidating, seeing other businesses become seemingly successful "overnight". Remember that everyone is on their own journey.
It's helpful to have a partner or someone in your life that can help remind you of everything you've achieved and that you're on the right track.
Always remember why you started your business and who your customers are. For Paulina, her customer is someone who, like her, wants to celebrate their culture on a daily basis. That's who she thinks of when she creates a product.
Don't let what others are doing distract you and make you feel like you need to change what you're doing. Stay focused and stay true to who you are.On designing jewelry that celebrates LatinX culture:
When Paulina looked for jewelry that reflected her Mexican heritage and skin color ("morena" or "tan"), she saw a gap in the jewelry space. From then on, everything she created celebrated her Latinx culture.
The creative process as a designer starts with realizing what already exists and what you don't want to do. Then, you can begin to think about what you can create that people haven't seen yet.On success and celebrating the small wins:
Don’t make someone else's goals your goal just because you're trying to keep up with them.
Every time that we reach a big goal that we set for ourselves, there's a different goal that awaits. With this mindset, you might feel like you're always chasing the next goal and it's never enough. Remember to focus on the small, daily wins.
Success is different every day. For Paulina, it's about being content with what she's achieved that day.
Shop Paulina's extensive collection, featuring earrings, keychains, and other items made of polymer clay and 3D prints
Shop Paulina’s latest Christmas collection (it's amazing!)
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Learn more about Border Angels, a non-profit organization that Paulina supportsPaulina Lainez is the owner of Eres Una Maravilla, an online based store that features wire, polymer clay, and 3D printed jewelry and accessories. Paulina and her husband run the small business together and focus on celebrating Latinx culture in every collection they release. They also donate part of their proceeds to various nonprofits that support the Latinx Community. They hope that their creations help you celebrate your culture on a daily basis.