Marketing is like the Olympic rings. My network is one ring and yours the other and when they meet we grow and expand together. Our next guest joined us with this insight as she dove into her marketing efforts and experiences.  Kate McQuade is the Director of Marketing at P360. P360 enables life science companies to proactively engage AI technology across all aspects of their business; from sales to patient journey to analytics. Kate dives into their persona-based marketing efforts, content marketing, and the role of their website. As digital buyers do almost 90% of their research before reaching out to a company, Kate wants to ensure they provide those resources and support for a converting independent buying journey.