Reviews and customer experience are playing a critical role in any buyer’s journey. Prioritizing customer experience and connection can generate loyal advocates and returning customers. Helping local businesses attract, connect with, and grow their customer base is Signpost. The VP of Marketing, Laura E. Nelson joins our host to dive into her multi-channel marketing strategies and their efforts to invest in SEO, email marketing, and content. Laura looks to the future of Signpost and is aiming to strike the balance between a feature and value-based website.