In 2016, Mike Schneider and his team set out to build a better marketing platform, but before long they realized that what they had really created was an opportunity to integrate machine learning into real estate customer relationship management. Every listener of Start With A Win already knows that relationships are the key component to being an effective real estate agent. What you might not know is that almost 80% of individuals only talk to one real estate agent when looking to buy or sell a house. If you have the first conversation with those people, you are more likely to get their business, but you could be missing up to 70% of the listings in your existing network.

First is able to combine all of your contacts from all platforms into one comprehensive database and seamlessly curate additional demographic data to provide agents with predictions about when someone in their current network is likely to be in the market to buy or sell a house. Think about how much more productive your day could be if you were able to convert one out of every six conversations instead of one out of every 17. The First app gives you a competitive advantage in your market, nudging you to connect with contacts who might be looking to make a move and helping you prioritize your follow-ups.

Links:

https://www.first.io/

“Inspired” by Marty Cagan: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers-ebook/dp/B077NRB36N

“Measure What Matters” by John Doerr: https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221 

Connect with Adam:

https://www.startwithawin.com/ 

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