"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.

"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.

Successfully Selling Ideas In Large Organizations

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

Business

Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Successfully Selling Ideas In Large Organizations

Successfully Selling Ideas In Large Organizations