In this episode, Ashish Tulsian sits down with Sudhin Siva, Chief Asset Management Officer at Shamal Holding, to unpack how Shamal manages a diversified hospitality portfolio and scales F&B brands like Five Guys (UAE franchise), Sushi Samba, Duck & Waffle, Espresso Lab, and Zero Gravity. Sudhin reflects on his start at Jumeirah in quality management, planning, and strategy, and shares the principles he still applies: lead through collaboration, protect the fundamentals, and build a culture that empowers teams to create real guest moments. 

He explains the tension between brand equity and unit-level performance when owners and management companies partner, why reinvestment matters, and how to optimize an asset without over-extracting it. The conversation also covers piloting innovation with global brands in airport formats and delivery, scaling without diluting what made a concept special, and his personal shift from perfectionism to delegation and listening.

Find us online: 

Ashish Tulsian- LinkedIn 

Sudhin Siva- LinkedIn 

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