Rand Fishkin, founder of SparkToro

https://sparktoro.com/

@randfish

My guest on this episode of Suds & Search is a man who needs no introduction. Rand is one of - if not the most recognizable personalities in SEO. He is the co-founder and CEO of SparkToro.

Previously, he co-founded SEOMoz, which later rebranded to Moz, along with his mother Gillian. Moz is one of the most important brands in SEO. From Whiteboard Fridays to the Beginner’s Guide to SEO to MozCon and all the impressive tools Moz has created, Rand has been at the center of this incredible company from the start.

Rand resigned from his board position at Moz in October 2020 just after we spoke. You can learn more about his personal journey and that of his company in his incredibly impressive book, Lost and Founder. I’ll spend some of our conversation talking about the book, but honestly, I could’ve talked to Rand all day about it. I couldn’t recommend a book more strongly. It’s not just for SEOs! It’s not just for entrepreneurs. It’s an incredible human story. Rand courageously tells all the great and gory details of his entrepreneurial life.

I’m going to start our conversation talking about his new company SparkToro. I’ll get Rand’s reaction to some use cases for Local SEOs and pick his brain on a post he wrote titled, “Six Ways SparkToro’s Early Customers Use Our Product.”

Grab something cold to drink and join me for a conversation with Rand Fishkin. We talk about the importance of core values in business, how to become less reliant on the duopoly of Facebook and Google, why he chose to make canceling a subscription with SparkToro easier, and we’ll spend a little time talking about his love for pasta and al pastor tacos.

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