Suds & Search | Interviews With Today's Search Marketing Experts

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital.

Daniel is a veteran digital marketer. During his time at Go Fish Digital, he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A few places you might’ve heard Daniel speak include SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series.

Often times, digital marketing conversations and conference presentations fail to emphasize that you’re going to need buy-in from the C-suite. The C-suite is less enamored with metrics we’re accustomed to using. What they care about is profit.

Daniel has served in a variety of leadership roles, including positions outside of search. This experience makes him a great person to talk to about stakeholder buy-in. We’ll have a wide-ranging conversation about how marketers can speak more persuasively to key stakeholders and just as importantly, what not to do.

Grab something cold to drink and join me for a conversation with Daniel Russell. We’ll chat about the importance of speaking about profits, not just vanity metrics, we’ll spend a little time talking about the messy world of attribution, and I’m going to ask him about the importance of forecasts and predictions.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same?

I’m going to ask Kelvin these questions and many more.

Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same?

I’m going to ask Kelvin these questions and many more.

Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same?

I’m going to ask Kelvin these questions and many more.

Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places.

Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch.

I caught up with Lisa after she gave a much-discussed speech at SearchLove about cross functional strategy.

What are the common pitfalls of product strategy? How do you get alignment across teams of sales, marketing, and product? What tips does she have for fostering collaboration? I’m going to ask Lisa these questions and many others.

Grab something cold to drink and join me for a conversation with Lisa Schneider. We’ll chat about stakeholder volleyball, I ask her about her strategy pyramid, and we’ll spend a little time chatting about how Nest won marketshare despite having an inferior product.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.

This is not a “trust your gut” conversation. This is not a feature dump about the latest trend. If you’re interested in a blunt conversation about how to perform user research based on years of experience from a seasoned pro, then stay tuned.

Els will point out that user research has never been more popular. There’s more money and attention going to collecting good data than ever before. Despite the excitement, user researchers are making all sorts of mistakes. In some cases, bad research and testing can even be dangerous.

What are some common pitfalls of user research?

What are the first few steps to a good test?

What about the thorny issue of bias?

I’m going to ask Els these questions and many more.

Grab something cold to drink and join me for a conversation with Els Aerts. We’ll talk about the good, the bad, and the ugly of user research, we’ll spend a little time talking about how smaller companies can collect clean data, and we’ll also chat about the best practices of reporting.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.

This is not a “trust your gut” conversation. This is not a feature dump about the latest trend. If you’re interested in a blunt conversation about how to perform user research based on years of experience from a seasoned pro, then stay tuned.

Els will point out that user research has never been more popular. There’s more money and attention going to collecting good data than ever before. Despite the excitement, user researchers are making all sorts of mistakes. In some cases, bad research and testing can even be dangerous.

What are some common pitfalls of user research?

What are the first few steps to a good test?

What about the thorny issue of bias?

I’m going to ask Els these questions and many more.

Grab something cold to drink and join me for a conversation with Els Aerts. We’ll talk about the good, the bad, and the ugly of user research, we’ll spend a little time talking about how smaller companies can collect clean data, and we’ll also chat about the best practices of reporting.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.

This is not a “trust your gut” conversation. This is not a feature dump about the latest trend. If you’re interested in a blunt conversation about how to perform user research based on years of experience from a seasoned pro, then stay tuned.

Els will point out that user research has never been more popular. There’s more money and attention going to collecting good data than ever before. Despite the excitement, user researchers are making all sorts of mistakes. In some cases, bad research and testing can even be dangerous.

What are some common pitfalls of user research?

What are the first few steps to a good test?

What about the thorny issue of bias?

I’m going to ask Els these questions and many more.

Grab something cold to drink and join me for a conversation with Els Aerts. We’ll talk about the good, the bad, and the ugly of user research, we’ll spend a little time talking about how smaller companies can collect clean data, and we’ll also chat about the best practices of reporting.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Jeremy Vest, Founder of Creator Unlock. Jeremy is a veteran digital marketer, serial entrepreneur, and frequent conference presenter. You might’ve heard Jeremy present at LocalU, VidSummit, Vidcon, and Social Media Marketing World. He also founded the popular conference Video Marketing World.

What does Jeremy do exactly? He teaches business owners and thought leader how to dominate their niche using video. And the results are hard to believe. His clients have earned billions of views on tik tok, youtube, and other video platforms.

Some of Jeremy’s most successful clients are small businesses. Some are Fortune 100 companies. Jeremey’s UNLOCK methodology works for all different business categories.

What is the UNLOCK method?

Who are some of Jeremy’s best performing clients?

What mistakes are video creators making?

I’m going to ask Jeremy these questions and many more.

Grab something cold to drink and join me for a conversation with Jeremy Vest. We’ll talk about the monetization model in video, he’ll share some tips about how to go viral, and we’ll spend a little time talking about how vertical videos present a huge opportunity for video creators.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Luke Carthy.

Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO.

I spoke to Luke shortly after his presentation at Yoastcon about GA4. I struggle to think of a topic that stirs up emotions quite like GA4. Digital marketers have been frustrated, they’ve been confused, some have been in denial, but the time has finally come. Universal Analytics is no more as of July 1.

Luke is the perfect guest to discuss one of the biggest changes to our industry in my career. He’ll reframe how I’ve been thinking about this change. He’ll have some real-life examples of how he’s gleaning information out of GA4. He’ll also explain what not to do (hint: don’t auto-migrate to GA4).

Grab something cold to drink and join me for a conversation with Luke Carthy. We’ll talk about how UA is like Gousto whereas GA4 is more like the super market, we’ll talk a little bit about how to make GA4 more useful for marketers, and we’ll spend some time chatting about how of all the Google rebrands, Looker studio was the worst.

Catch SearchLab on these platforms:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/c/SearchLab

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise