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🍺🔍 Suds and Search 56 | Paula Keller French, Director of Sales and Marketing at Search Influence
My guest on this episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence, a digital marketing agency located in New Orleans. Paula started at Search Influence in 2009 on the then-9 person team. Today, the team at Search Influence has grown considerably expanding on their SEO and PPC services to offer clients ROI-focused funnel-funnel marketing strategies with a particular focus on higher ed institutions as well as the medical and tourism industries.
Paula is a popular conference speaker, blogger, and trainer. A shortlist of the conferences you might’ve heard her speak at includes Mozcon local, Local U, Pubcon, State of Search, and Engage. She’s also led training sessions at her alma mater LSU.
Periodically, Apple released updates to their operating system. There are many reasons for these updates and generally speaking, the updates are totally benign. It's not a big deal for digital marketers or iPhone users who make up around 47% of the cell phone users in the U.S.
Apple’s next update called, ios 14 has a little bit more going on. For the first time, iphone users will select to either opt in or opt out of sharing their data with the social media behemoth. Paula and the team at Search Influence are working to prepare their clients for the update.
We’re going to spend a lot of our conversation talking about IOS 14 and diving into a blog post written on the Search Influence site about “Four Steps to Prepare for Apple iOS 14’s Impact on Your Facebook Ads.”
Grab something cold to drink for a conversation with Paula Keller French. We’ll have a wide ranging conversation about how advertisers adapt to new privacy policies, I’ll ask a few questions about a post she wrote highlighting medical industry trends, and she’ll talk a little about why it’s important to talk with your hands.
Listen to Suds & Search Podcasts:
Google Podcast:
https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz
Apple Podcast:
https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363
Spotify Podcast:
https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe
SearchLab
1801 W Belle Plaine
Suite 107
Chicago, IL 60613
(312) 256-1574
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital
https://twitter.com/SearchLabAgency
https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA
Suds and Search Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii
Local Search Tuesdays Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
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By SearchLab Digital
5
22 ratings
My guest on this episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence, a digital marketing agency located in New Orleans. Paula started at Search Influence in 2009 on the then-9 person team. Today, the team at Search Influence has grown considerably expanding on their SEO and PPC services to offer clients ROI-focused funnel-funnel marketing strategies with a particular focus on higher ed institutions as well as the medical and tourism industries.
Paula is a popular conference speaker, blogger, and trainer. A shortlist of the conferences you might’ve heard her speak at includes Mozcon local, Local U, Pubcon, State of Search, and Engage. She’s also led training sessions at her alma mater LSU.
Periodically, Apple released updates to their operating system. There are many reasons for these updates and generally speaking, the updates are totally benign. It's not a big deal for digital marketers or iPhone users who make up around 47% of the cell phone users in the U.S.
Apple’s next update called, ios 14 has a little bit more going on. For the first time, iphone users will select to either opt in or opt out of sharing their data with the social media behemoth. Paula and the team at Search Influence are working to prepare their clients for the update.
We’re going to spend a lot of our conversation talking about IOS 14 and diving into a blog post written on the Search Influence site about “Four Steps to Prepare for Apple iOS 14’s Impact on Your Facebook Ads.”
Grab something cold to drink for a conversation with Paula Keller French. We’ll have a wide ranging conversation about how advertisers adapt to new privacy policies, I’ll ask a few questions about a post she wrote highlighting medical industry trends, and she’ll talk a little about why it’s important to talk with your hands.
Listen to Suds & Search Podcasts:
Google Podcast:
https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz
Apple Podcast:
https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363
Spotify Podcast:
https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe
SearchLab
1801 W Belle Plaine
Suite 107
Chicago, IL 60613
(312) 256-1574
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital
https://twitter.com/SearchLabAgency
https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA
Suds and Search Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii
Local Search Tuesdays Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise