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🍺🔍 Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy
My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting.
In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. A few places you may have heard Joel present include Content Jam, Learn Inbound, the Unbounce CTA Conference, and the Utah DMC conference.
Case Study Buddy has become the go-to resource for creating case studies. Joel and his talented team handle all of the nettlesome but important work of creating compelling case studies. They work with businesses of all sizes.
I’m going to spend a lot of our conversation talking about case studies and how to effectively use them as a multi-purpose asset,
And of course we’ll chat about copywriting. Joel is described as a “conversion” copywriter. I’m going to ask him what differentiates conversion copywriting from more traditional copywriting.
Grab something cold to drink and join me for a conversation with Joel Klettke, one the top copywriters in the world. We’ll talk about what mistakes businesses make with their case studies, how case studies can help improve CRO and increase inbound traffic, and I’ll ask him a little bit about a trip he took to New Zealand.
Google Podcast:
https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz
Apple Podcast:
https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363
Spotify Podcast:
https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital
https://twitter.com/SearchLabAgency
https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA
Suds and Search Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii
Local Search Tuesdays Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
View all episodes
By SearchLab Digital
5
22 ratings
My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting.
In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. A few places you may have heard Joel present include Content Jam, Learn Inbound, the Unbounce CTA Conference, and the Utah DMC conference.
Case Study Buddy has become the go-to resource for creating case studies. Joel and his talented team handle all of the nettlesome but important work of creating compelling case studies. They work with businesses of all sizes.
I’m going to spend a lot of our conversation talking about case studies and how to effectively use them as a multi-purpose asset,
And of course we’ll chat about copywriting. Joel is described as a “conversion” copywriter. I’m going to ask him what differentiates conversion copywriting from more traditional copywriting.
Grab something cold to drink and join me for a conversation with Joel Klettke, one the top copywriters in the world. We’ll talk about what mistakes businesses make with their case studies, how case studies can help improve CRO and increase inbound traffic, and I’ll ask him a little bit about a trip he took to New Zealand.
Google Podcast:
https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz
Apple Podcast:
https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363
Spotify Podcast:
https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital
https://twitter.com/SearchLabAgency
https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA
Suds and Search Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii
Local Search Tuesdays Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise