Susan Wenograd of Aimclear
https://www.aimclear.com/
@SusanEDub
SearchLab Digital
https://searchlabdigital.com
My guest today is Susan Wenograd, CMO at Aimclear. I'm not sure I know anyone with the breadth and depth of Susan's expertise in paid media.
She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She's one of my favorite presenters. A short list of the conferences she speaks at includes Social Media Marketing World, Pubcon, Brighton, SMX and Social Media Examiner.
In addition to her role at Aimclear, Susan is a Paid Media Reporter at Search Engine Journal. After you watch this video, be sure to check out her column.
Susan is a true marketer. She understands how different channels work together and how to put together an effective integrated marketing strategy.
She joined me on Suds & Search to talk about ways to get value out of traffic that doesn't convert, how to create an effective customer funnel and her fondness for Disney.
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Suds and Search Video Series
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Business Minute Clinic Series
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