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🍺🔍 Suds & Search 66 | Matt Umbro, Key Account Director at Brainlabs
My guest on this week’s episode of Suds & Search is Matt Umbro, Key Account Director at Brainlabs.
Matt is a verteran PPC marketer and one of my favorite bloggers on topics related to paid search and paid social. You can read some of his work at Search Engine Journal, Practical Ecommerce, and PPCHero.
Matt is also an in-demand speaker and conference presenter. You may have heard Matt speak at SMX, Heroconf, State of Search, and Engage.
Matt is also well-known for founding PPCchat, a weekly Twitter chat all about topics related to paid search and paid social. Matt doesn’t handle the hashtag anymore but he was able to build a really impressive community for ppc marketers.
The timing of Matt’s appearance was good for us at Suds & Search. The past twelve months have been pretty volatile for people in paid media.
Much of the conversation over at PPCchat and on PPC blogs revolves around new privacy policies at Google and Facebook and their impact on digital marketing. I’ll talk to Matt all about it and figure out whether he thinks we’ll simply have to live with serving up less effective ads.
Grab something cold to drink and join me for a conversation with Matt Umbro. We’ll have a wide ranging discussion on topics related to ppc including Google making RSAs the default ad type, we’ll chat a bit about how people should use Google’s Ads recommendation, and we’ll talk about a recent change to keyword match types.
Listen to Suds & Search Podcasts:
Google Podcast:
https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz
Apple Podcast:
https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363
Spotify Podcast:
https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA
Suds and Search Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii
Local Search Tuesdays Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
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By SearchLab Digital
5
22 ratings
My guest on this week’s episode of Suds & Search is Matt Umbro, Key Account Director at Brainlabs.
Matt is a verteran PPC marketer and one of my favorite bloggers on topics related to paid search and paid social. You can read some of his work at Search Engine Journal, Practical Ecommerce, and PPCHero.
Matt is also an in-demand speaker and conference presenter. You may have heard Matt speak at SMX, Heroconf, State of Search, and Engage.
Matt is also well-known for founding PPCchat, a weekly Twitter chat all about topics related to paid search and paid social. Matt doesn’t handle the hashtag anymore but he was able to build a really impressive community for ppc marketers.
The timing of Matt’s appearance was good for us at Suds & Search. The past twelve months have been pretty volatile for people in paid media.
Much of the conversation over at PPCchat and on PPC blogs revolves around new privacy policies at Google and Facebook and their impact on digital marketing. I’ll talk to Matt all about it and figure out whether he thinks we’ll simply have to live with serving up less effective ads.
Grab something cold to drink and join me for a conversation with Matt Umbro. We’ll have a wide ranging discussion on topics related to ppc including Google making RSAs the default ad type, we’ll chat a bit about how people should use Google’s Ads recommendation, and we’ll talk about a recent change to keyword match types.
Listen to Suds & Search Podcasts:
Google Podcast:
https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz
Apple Podcast:
https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363
Spotify Podcast:
https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA
Suds and Search Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii
Local Search Tuesdays Video Series
https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn
Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise