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Sugar-Coating Quote Syncing with Kathryn Castle of Candybox
➡️ Summary ➡️
In this conversation, Kathryn Castle, founder of Candybox, shares her journey of establishing a consulting firm focused on RevOps for early-stage tech companies. She discusses the launch of their free application, Custom Quote Sync, on the AppExchange, and the marketing strategies employed to promote it. Kathryn also delves into her experiences with team building, leveraging LinkedIn for growth, and the importance of considering broader marketing and support plans when launching a product.
➡️ Guest ➡️
Kathryn Castle https://www.linkedin.com/in/kathryncastle/
Candybox https://www.candyboxcrm.com/
➡️ Takeaways ➡️
Candybox specializes in consulting for early-stage tech companies.
The idea for Custom Quote Sync emerged from recurring client needs.
Marketing strategies included leveraging LinkedIn and Reddit for promotion.
Building a team from contractors to employees requires careful consideration.
LinkedIn is a powerful tool for networking and growth.
Paid promotions can be effective, but should be budget-conscious.
Community engagement through events can enhance networking opportunities.
It's essential to have a nurture plan for leads generated from app launches.
Support plans are crucial for the success of a new product.
Giving back to the community can enhance brand awareness.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Candybox, Quote Sync, AppExchange, RevOps, Consulting, Marketing Strategies, Team Building, LinkedIn Growth, Paid Promotions, Salesforce Community
➡️ Hashtags ➡️
#salesforce #isv #appexchange #revops #quote #marketing
Mentioned in this episode:
Simplify Your Salesforce Security Review
Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster.
Security Review Partner
ISV Forge
Accelerate Your AppExchange Success!
ISV Forge
Sponsorships
Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders!
Sponsors
Sponsored by Drogba Studio
Drogba Studio helps ISVs build a repeatable partner process within the Salesforce ecosystem. Learn more at www.drogbastudio.com
Drogba Studio
View all episodes
By Scott Covert➡️ Summary ➡️
In this conversation, Kathryn Castle, founder of Candybox, shares her journey of establishing a consulting firm focused on RevOps for early-stage tech companies. She discusses the launch of their free application, Custom Quote Sync, on the AppExchange, and the marketing strategies employed to promote it. Kathryn also delves into her experiences with team building, leveraging LinkedIn for growth, and the importance of considering broader marketing and support plans when launching a product.
➡️ Guest ➡️
Kathryn Castle https://www.linkedin.com/in/kathryncastle/
Candybox https://www.candyboxcrm.com/
➡️ Takeaways ➡️
Candybox specializes in consulting for early-stage tech companies.
The idea for Custom Quote Sync emerged from recurring client needs.
Marketing strategies included leveraging LinkedIn and Reddit for promotion.
Building a team from contractors to employees requires careful consideration.
LinkedIn is a powerful tool for networking and growth.
Paid promotions can be effective, but should be budget-conscious.
Community engagement through events can enhance networking opportunities.
It's essential to have a nurture plan for leads generated from app launches.
Support plans are crucial for the success of a new product.
Giving back to the community can enhance brand awareness.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Candybox, Quote Sync, AppExchange, RevOps, Consulting, Marketing Strategies, Team Building, LinkedIn Growth, Paid Promotions, Salesforce Community
➡️ Hashtags ➡️
#salesforce #isv #appexchange #revops #quote #marketing
Mentioned in this episode:
Simplify Your Salesforce Security Review
Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster.
Security Review Partner
ISV Forge
Accelerate Your AppExchange Success!
ISV Forge
Sponsorships
Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders!
Sponsors
Sponsored by Drogba Studio
Drogba Studio helps ISVs build a repeatable partner process within the Salesforce ecosystem. Learn more at www.drogbastudio.com
Drogba Studio