One of the greatest joys in life is finding a really really good book. That doesn’t happen nearly as often as I would like. But every once in a while, you come across a book, and something about it, usually it only 10 to 15 pages, you just know this book is going to impact your life.

Honestly, so much of my reading is just searching for that. To be fair, there is some reading you do just because you are trying to learn something about a particular topic. But everyone in a while you find one of those books.

So the real challenge is figuring out what to read next. That’s actually not an easy question. What’s selling isn’t always the right answer. Some books sell because the author has a big audience or they manage to capture a moment or a topic. But I’ve always been fascinated by books that manage to outlast the moment of attention.