Visionary businesswoman Anna Samuels, founder of Boxx, talks with Thanh Catachanas, Head of JCDecaux UK’s Reach programme, designed to support brand growth for Black, Asian and Multi-Ethnic brands, about her goal to make boxing-inspired fitness accessible to everyone and how using Out-of-Home will enable her to build her brand.  

A former chartered accountant, Anna saw a gap in the market when she was on maternity leave and launched Boxx, which champions fitness wherever you are, be it on the the Boxx+ app or in her East London studio. Now she’s ready to take her brand to the next level with OOH.  

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