Summit Host Hangout®

You might think launching your offer through your summit sounds pushy, but what if NOT making an invitation is actually doing them a disservice? In this episode, I'm tackling one of the most common objections I hear: how to launch your signature offer through your summit in a way that feels respectful and genuinely serves your audience. You'll hear a story of someone who gained 240 new members despite being worried about her non-marketing-savvy audience, plus specific strategies for launching ethically. I'll share my "mostly consent-based launch" approach, including how to build awareness throughout your summit, communicate transparently during launch events, and provide easy opt-out options that actually make your audience appreciate you more - not less. For show notes, head to https://summithosthangout.com/303

In this episode, I'm sharing some of the summit disasters we've weathered over the years, and walking you through what's in our new backup plan. From tech meltdowns to team members being unavailable, we're finally prepared for whatever summit chaos might come our way.

If you're planning any kind of virtual event, this behind-the-scenes look at contingency planning might just save your sanity (and your summit!).

Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/

Ever wonder what goes on behind the scenes when a summit strategist is planning their OWN event? I'm pulling back the curtain today to share some of the biggest experiments I'm implementing in Membership Momentum 2025 - and why innovation is becoming more critical than ever for B2B summits. If you've been thinking about hosting a summit or wondering how to keep your events fresh and engaging, this bonus episode gives you a glimpse into my strategic thinking process. You'll hear about the challenges I'm seeing in the B2B summit space and the specific solutions I'm testing to combat them. Register for Membership Momentum at https://www.summitinabox.co/summit

I'm giving you a real-time look at how I'm analyzing our Membership Momentum Summit numbers just days into promotion – and why conversion rates tell a more valuable story than straight numbers ever could.

You'll hear what our current conversion rates are (both good and concerning), how I'm using this data to make strategic tweaks instead of just hoping for the best, and the daily question I ask myself to stay proactive rather than reactive during summit promotion.

I'm also sharing why 417 registrants might actually be cause for celebration (or concern) depending on what the data behind it reveals, and how shifting your perspective on numbers can completely transform your summit hosting experience.

Register for Membership Momentum at https://www.summitinabox.co/summit

This week's guest hosts two annual virtual summits - one for knitters and one for crocheters - that have completely transformed her pattern design business. She's grown from hobby blogger to true CEO, built a thriving 260-member community, and even caught the attention of major yarn brands like Lion Brand. What I love about Hortense's approach is how she's adapted summit strategies specifically for her tech-challenged audience in a way that has let her create an engaged and profitable community. For show notes, head to https://summithosthangout.com/302

Testing your summit before launch isn't the most exciting topic, but it's a critical step that too many hosts skip entirely.

In this behind-the-scenes episode, I'm sharing what happened during our 6-hour testing marathon for our 12th summit - and you won't believe how many issues we caught!

You'll get an inside look at our detailed testing spreadsheet, see how we use test email addresses, and learn why my software engineering background makes me obsess over this "boring" but essential process. Plus, I'm sharing the issues we discovered that would have made us look unprofessional if attendees had found them first.

Want to register for our summit to check it out? Head over to https://www.summitinabox.co/summit

If you're an ideas person who wants to start ALL of your brilliant ideas at once, this week's Summit Conversations episode is for you!

After getting out of a time of hustle and almost diving right back into it, I created a simple tracker that has been saving me (and my team) multiple times per week from project overwhelm.

In this episode, I'll walk you through a simple system that helps me visualize what's actually on my plate versus what I think I can handle. Plus, I'm sharing the free template so you can create your own version and get realistic about your project capacity.

🔗Get the template: https://airtable.com/appEDWyhhekB161BK/shr1GD7LMhqKs9DEo

🎉 Join the Membership Momentum waitlist: https://www.summitinabox.co/summit-waitlist

I share a lot about strategy and marketing for virtual summits, but there's one element that can majorly impact your summit that we haven't talked about on the podcast since 2019: design. In this episode, I'm joined by Tracey Albrecht of Soapbox Studio to discuss why amateur-looking graphics might be costing you registrations and sales. We'll break down the most common summit design mistakes, share simple tips for non-designers, and explain why your visual branding directly impacts your summit's success. Whether you're a DIY designer or considering hiring help, this conversation will help you create a more polished, professional summit that converts. Plus, Tracey shares some surprisingly affordable ways to get professional design help without breaking the bank. For show notes, head to https://summithosthangout.com/301

Sometimes we need results in 30 days, not 90! And sometimes a big summit feels like too much...and that's okay!

In this episode, I'm comparing the time it takes to host a summit vs. a challenge and sharing the exact numbers that came in through a challenge that took about 10 hours of my time.

If you've been thinking "I know I need to do something, but a summit feels like too much right now" or you hosted a summit and feel the momentum fading, this conversation will give you a different perspective on what's possible.

🔗Get your ticket to Sales Between Summits: https://www.summitinabox.co/sales-between-summits

It's episode 300 of the Summit Host Hangout® Podcast! To celebrate, I'm flipping the script and letting my team interview do the interviewing. You'll get a behind-the-scenes look at who I am beyond the business, from my rapid-fire preferences to how I juggle homeschooling while running Summit in a Box®. We dive into the evolution of virtual summits over the past 7 years, my decision-making process for the endless stream of ideas I have, and the moment I knew this business was going to work. I hope you enjoy this honest, unfiltered look at the journey (and human) behind Summit in a Box®! For show notes, head to https://summithosthangout.com/300