Ever wonder what goes on behind the scenes when a summit strategist is planning their OWN event? I'm pulling back the curtain today to share some of the biggest experiments I'm implementing in Membership Momentum 2025 - and why innovation is becoming more critical than ever for B2B summits. If you've been thinking about hosting a summit or wondering how to keep your events fresh and engaging, this bonus episode gives you a glimpse into my strategic thinking process. You'll hear about the challenges I'm seeing in the B2B summit space and the specific solutions I'm testing to combat them. Register for Membership Momentum at https://www.summitinabox.co/summit