In this podcast hosts Tim and Jim recap their recent in-person summit in Florida, highlighting it was their first non-virtual meeting in a long time. They discussed some of the 42 action items from the summit aimed at improving their real estate lead generation and marketing strategies with an ambitious six-month agenda. Tim emphasized the importance of analyzing their business and making necessary adjustments, including repositioning staff. A major discussion point was the efficiency of traditional and modern marketing methods, particularly mail campaigns backed by phone calls, as effective ways to reach personal representatives and attorneys in probate cases. The session also featured multiple Q&A segments, where participants shared issues such as low response rates from mail campaigns, tackling attorney gatekeepers, and strategies for engaging real estate executives in probate cases. Additionally, the podcast highlighted the significance of continuous learning, testing marketing strategies, and revisiting the basics to adapt to changes in the marketplace.

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