This week on the Summit Up Podcast, we’re sharing all the latest social media updates. From TikTok's latest app Whee to LinkedIn launching their own reels. We'll be diving into everything you need to know to beat the algorithm.

So tune in, relax, and take note of some of these new tools that can help you boost your social media presence.

Description: This week on the Summit Up Podcast, we’re taking a peek behind the curtain at some marketing campaigns that didn’t quite pan out. We’re talking about those “oops” moments from familiar names like Dove and Burger King.

We’ll share stories of promotions that missed the mark, dissect what happened, and discuss the takeaways from these well-meaning but misguided efforts. It’s a chance to see that even the big brands can have an off day, and there’s always a lesson to be learned.

So tune in, relax, and let’s look back on some of these marketing moments together!

In this episode of ‘Summit Up’, we delve into the fascinating world of viral marketing. We explore how Spotify Wrapped has become a global trend, with users eagerly sharing their app stats on Instagram and Snapchat, making it one of the biggest marketing stunts ever. We also discuss the YouTube sensation Mr Beast, known for his ability to create viral content year-round, and the intriguing phenomenon of fake prank videos, which, despite being blatantly fake, still manage to capture the attention of users and often go viral.

The episode further discusses the marketing success of Barbie on social media, highlighting the use of influencers, memes, and the unexpected comparison between Barbie and Oppenheimer, known as Barbenheimer. Lastly, we delve into a debate on whether viral marketing can come across as forced, discussing different perspectives on this topic. 

In this episode, we explore the world of personal branding. Whether you’re an entrepreneur, a professional, or an aspiring influencer, your personal brand is your unique signature. We’ll discuss identifying your core values, passions, and strengths, the elements crucial for building an authentic brand that resonates with your audience.

We explore how honesty, transparency, and personality play pivotal roles in creating an authentic and memorable brand. From being transparent about your values to infusing your brand with your unique personality, we empower you to showcase your best self.

This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands.

We also discuss UGC and how it’s letting brands engage with their customers in a more natural way. We look at successful UGC campaigns, like those from ‘Scamp and Dude’, and how they’re creating a more engaging connection with their audience. We also talk about the rise of smaller influencers and how UGC is affecting how much customers trust a brand.

In this episode of Summit Up, we have the pleasure of chatting with Linda from Utility People.  Join us as she shares her experience in building a successful recruitment company, the value of a good marketing strategy, why ghosting is just plain rude, and how personal branding can open doors for you. 💪

Twitter marketing: it's where hard work meets hilarious tweets. We'll guide you through building a killer Twitter presence for your business, from crafting a strategy that works to mastering the art of witty replies. Discover how brands are winning hearts (and customers) with humor on Twitter. Get ready to learn, grow, and maybe even crack a smile or two. 😁

Welcome to Summit Up, Episode 3! Today, we're chatting with Naomi Czuba, the founder of the incredible NCD Dance Class. 

NCD is more than just a place to learn dance moves, it's a vibrant community where individuals come together to discover the joy of movement and express their unique personalities through dance. Naomi shares her insights on how building this community has been a transformative experience.

Naomi talks about what makes her dance class stand out from any other. It's not just about the moves but creating a welcoming space for everyone, no matter their skill level. Learn how dance becomes a tool for overcoming insecurities and fostering personal growth.

Also, find out how marketing strategies have played a crucial role in turning her dance class into a thriving business.

Join us on Summit Up for an inspiring journey into the world of Naomi Czuba Dance Class, where community, inclusiveness, and the joy of dance unite. 💃

Welcome to TikTokTakeover, where we dive into the world of TikTok and explore how businesses can use this popular video-sharing platform to grow and succeed. 

We cover a range of topics including community building, TikTok shop, advertising, user-generated content, and trends. Chris, Emma and Tia share valuable insights on how businesses can use the platform to reach new audiences, build brand awareness, and drive sales. We discuss the importance of creating engaging content that resonates with your target audience, and how to leverage TikTok’s powerful algorithm to increase your reach.

So, whether you’re a small business owner or a marketing professional, join us for this episode of Summit Up and learn how TikTok is shaping the way we share content and engage with our audience! And don’t forget to bring your dancing shoes! (Chris will be)🕺

Welcome to Meme Magic, where we unravel the surprising link between online jokes and business success. What started as amusing pictures shared online has blossomed into a powerful marketing tool. We'll trace the history of memes and see how they can turn heads (and make profits) for companies. As well as their cultural significance and how they can build brand awareness and engage audiences across socials. Along the way, we'll offer practical tips and insights for anyone wanting to tap into this, (without risking a PR disaster). 

Ready to unlock the viral potential of memes for your business? Tune in today!