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Facebook Algorithm and Building an Email List

How many people are currently on your email list? When was the last time they heard from you, and what is your open rate? If you have no idea what I am talking about, then listen up!

In the online world, the success of your business is dependent upon the strength of your email list. This is well known among most online businesses that are very successful. Having a solid email list allows you to get your brand in front of more people, on a consistent basis. This is extremely important for when you want to sell something such as a course, services, or your affiliate links.

If you are an online wellness business, then it is extremely important to have a strong email list so you can stand out from the crowd of other online wellness professionals. You have direct access to your audience by placing your content directly in front of them on a weekly basis. If you want to learn more about building consistent content, go back to episode 2 to learn more.

What about the new Facebook Algorithm?

The other week Facebook announced that they were going to make the newsfeed more about community, so they would show you more posts from your friends and family. This put a lot of businesses in panic mode as they were worried about what this means for their businesses.

I talk through my opinion about the algorithm change and how to work with the new changes to optimize your business.

My Goal For You:

Even if you only have 1 person currently on your email list, it is important to start building up your list. Make this a priority within your business, and see if you can increase your subscribers in the next month by 10%!

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Highlights from This Episode

» Taking control of your business by learning to say no, and not letting other things slip into your schedule [1:20]

» What does the new Facebook Algorithm mean for businesses [4:20]

» Rick Mulready and the Art of Paid Traffic Podcast for Facebook Ads [9:00]

» Use an email service provider such as Active Campaign to use for your newsletters [11:45]

» The success of your business is dependent upon the strength of your email list [15:00]

» Create a lead magnet from a main question people ask you [17:40]

» Have people receive their free content from your email, not a redirected web page [21:00]

» Your nurture sequence is your way to give someone a tour of your business [24:30]

» Utilize specific popups or content upgrades on different posts and categories on your website [28:00]

» I use Thrive Leads for my popups and content upgrades

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Facebook Algorithm and Building an Email List

How many people are currently on your email list? When was the last time they heard from you, and what is your open rate?

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Finding the Confidence to Say NO

Have you ever been in a situation where you wanted to say no, but ended up saying yes? This is a scenario most people have been in at least once, whether it is in their personal life or in their business life. Why is it so much easier to say yes to something than it is to say no? It can be very difficult to find the confidence to say no.

This is why we need some strategies in order to fight off the overwhelm of “yes”. So many professionals get caught in this trap of not being able to say “no”, so it is time to make a stand for yourself.

One of the strategies is to develop your priority list for what you want to actually do within your life and business.

My Goal For You:

It is time to develop your priority list, and to start discovering ways to have the confidence to say no. You want time in your business to focus on the areas that actually need your focus, and not on people or events that take away from your priorities. You can start to put your foot down for what you don't want to do, and start doing the things that excite you enough to say “F Yeah!”

“Being able to communicate “NO” is a reflection that you are in the driver's seat of your life”

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Highlights from This Episode

» Taking control of your business by learning to say no [1:40]

» Create a priority list to show what needs to be accomplished first [3:50]

» Boundaries are necessary to know where your limits are of how much you can give, before it becomes overwhelm [7:00]

» 3 step process to building confidence to say no [10:30]

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Finding the Confidence to Say NO

Have you ever been in a situation where you wanted to say no, but ended up saying yes? This is a scenario most people have been in at least once, whether it is in their personal life or in their business life. Why is it so much easier to say yes to something than it is to say no? It can be very difficult to find the confidence to say no.

This is why we need some strategies in order to fight off the overwhelm of “yes”. So many professionals get caught in this trap of not being able to say “no”, so it is time to make a stand for yourself.

One of the strategies is to develop your priority list for what you want to actually do within your life and business.

My Goal For You:

It is time to develop your priority list, and to start discovering ways to have the confidence to say no. You want time in your business to focus on the areas that actually need your focus, and not on people or events that take away from your priorities. You can start to put your foot down for what you don't want to do, and start doing the things that excite you enough to say “F Yeah!”

“Being able to communicate “NO” is a reflection that you are in the driver's seat of your life”

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Highlights from This Episode

» Taking control of your business by learning to say no [1:40]

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Biz Planning For 2018

Welcome to 2018 Wellnesspreneurs! This is a great time to start planning for 2018, and creating goals for what you want to achieve within your business. My first couple years of business, I never did any goal setting or planning, and I failed miserably because of it.

This is a great opportunity to start the year off fresh and rejuvenated within your business. Your patients and clients are looking forward to the new offerings you will bring.

My Goal For You:

Take this episode and this and start to plan out this upcoming year. Walk through the goals you want to achieve, and direction you want to take your business.

Planning in your business should be actionable and powerful. You should see the reasons behind every decision you are making, and how it benefits your ultimate objectives. Make planning for 2018 the most powerful business plan for you!

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Highlights from This Episode

»How to decide to climb vertical or stay horizontal within your business [1:30]

»What goals do you want to reach by the end of 2018 [6:00]

»What do you want to avoid doing for the new year [13:00]

»How to create your main focuses, and how they help to reach your main goals [16:30]

»The most important question to ask about your plan for 2018 [18:00]

 

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Biz Planning For 2018

Welcome to 2018 Wellnesspreneurs! This is a great time to start planning for 2018, and creating goals for what you want to achieve within your business. My first couple years of business, I never did any goal setting or planning, and I failed miserably because of it.

This is a great opportunity to start the year off fresh and rejuvenated within your business. Your patients and clients are looking forward to the new offerings you will bring.

My Goal For You:

Take this episode and this and start to plan out this upcoming year. Walk through the goals you want to achieve, and direction you want to take your business.

Planning in your business should be actionable and powerful. You should see the reasons behind every decision you are making, and how it benefits your ultimate objectives. Make planning for 2018 the most powerful business plan for you!

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Highlights from This Episode

»How to decide to climb vertical or stay horizontal within your business [1:30]

»What goals do you want to reach by the end of 2018 [6:00]

»What do you want to avoid doing for the new year [13:00]

»How to create your main focuses, and how they help to reach your main goals [16:30]

»The most important question to ask about your plan for 2018 [18:00]

 

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Balancing Your Work and Life

If you are just starting your wellness business, then you are now finding out just how much time per day running a business takes up. This is why it is very important to start setting boundaries with your business and find a way to balance your work and life.

As a business owner, you probably had hopes or bringing in tons of money while having more time to spend with family and friends. This can be a reality if you organize your days properly.

My Goal For You:

When you have to wear so many hats to keep your business alive, sometimes things get out of control. When you start staying up till midnight every single night, this is when you know there is a big problem with your work and life balance.

I want to see you set aside time each week to do the things your love, hang out with loved ones, but still be successful with your business. In this episode we talk about how to balance out your work and life, and to make sure work doesn't take over everything else that you wish to do.

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Shownotes

1:00 – Wellness entrepreneurs need to find a way to balance work and the rest of their life

3:25 – I am always the best at managing my work and life balance

4:20 – Being a small business owner means that things will always come up at the worst times

5:55 – Separate the days of the week out to 3 categories: Focus, Free, and Swing days

8:00 – On focus days I tend to work shorter hours because of how much brain power it uses

9:25 – Make sure to schedule out your free days in advance

11:00 – Prepare for a big focus day by using a swing day to get ready

12:45 – As your business grows, you will start to automate your swing days so the swing day doesn't take up as much time

13:45 – Turn off all distractions while you are working

15:20 – Create categories and organize your email inbox

16:30 – Create a to-do list that only has a couple main items to check off

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Balancing Your Work and Life

If you are just starting your wellness business, then you are now finding out just how much time per day running a business takes up. This is why it is very important to start setting boundaries with your business and find a way to balance your work and life.

As a business owner, you probably had hopes or bringing in tons of money while having more time to spend with family and friends. This can be a reality if you organize your days properly.

My Goal For You:

When you have to wear so many hats to keep your business alive, sometimes things get out of control. When you start staying up till midnight every single night, this is when you know there is a big problem with your work and life balance.

I want to see you set aside time each week to do the things your love, hang out with loved ones, but still be successful with your business. In this episode we talk about how to balance out your work and life, and to make sure work doesn't take over everything else that you wish to do.

And if you ever find something that you are currently struggling with in your business, message me at

[powerpress channel=”summit-your-wellness-biz”]

How to Attract and Retain New Clients

When branching off on your own, one of the biggest questions to ask is “How can I get people through my doors to work with me?” If you don't have a plan to bring patients and clients to you, and you don't have any other ways to make income, then how will your business ever survive?

It is important to have a plan on how to bring in new clients, but it is equally important to have systems in place to have great retention. If you have 100 people come in, and 100 people never come back again, then this isn't great for business!

My Goal For You:

It is time to build a network of professionals around you who can refer people to you, and who you can refer out to if something is outside of your scope of practice.

My goal is to help you come up with creative ideas to bring people into your care, then to have systems in place to retain these clients so they feel well taken care of.

Have you ever gone to a place that felt really welcoming, and was a place you would want to continue coming back to? If you answered yes, that is what you should create with your own business.

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Shownotes

1:30 – I currently have a 90% retention rate with clients at the end of the first year working with them

3:10 – The importance of having confidence as you work with someone

4:45 – Why you need to have a 30 second elevator speech

5:30 – Elevator speech should be enticing and should catch someone's attention

6:20 – Use your profession as a way to open up conversation

7:20 – Build a professional network around you. Reach out to different professionals in the wellness industry

9:15 – It is better to collaborate as wellness professionals instead of having conflict between professions

11:35 – Offer to put on a free workshop for another company or clinic

13:15 – Ask other practitioners what their client base is struggling with that you could help with

16:10 – Make new clients feel at home and feel as though you are a trustworthy person

17:10 – Sometimes asking a tough blunt question can open the doors for trust

19:10 – Set up a way to keep your clients accountable with their own health

20:30 – Discover their goals and what they want to accomplish, and make sure you tell them why they are doing something and how it relates back to their goals

23:15 – Start to automate your own business and take away the areas that people could use as an excuse not to be successful

24:10 – Use your email service provider as a way to keep clients on track

26:00 – Be available for your clients to reach out if they need the help

27:45 – There should always be a “Why” behind everyone you do for your clients

29:50 – Get to know your client on a deeper level. Know their interests, their family, etc

31:30 –

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How to Attract and Retain New Clients

When branching off on your own, one of the biggest questions to ask is “How can I get people through my doors to work with me?” If you don't have a plan to bring patients and clients to you,

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The Importance of Content Creation

All of us wellness practitioners want to focus on helping the people who are standing in front of us. Not many of us really enjoy having to go through the content creation process, and I even know some practitioners who have fired marketing consultants because the marketing consultant wanted them to create content biweekly.

The content creation process can be a very daunting task, but it doesn't need to be. The reality is, if you know what to look for to come up with ideas for content, then the content creation process comes very easy.

My Goal For You:

Regular content is an important way of reaching your audience and staying in front of potential clients.

Which is why it is so important to get content out at least once a week.

My goal for you is to listen to your current client-base and starting creating content around their pain points. If you can set aside 1 day per month to write, record, or video 4 different content pieces, then you are already a huge step ahead of most professionals.

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Shownotes

:45 – Our goal is to help wellness entrepreneurs focus more on healing their patients and clients instead of getting bogged down by the business components

1:30 – Go to summitforwellness.com/episode1 to learn about my struggles with opening a business

2:50 – Content Creation is one of the key components to staying successful in the online world

3:20 – When reviewing professionals' websites after the first couple months of business, content seems to be the piece that gets forgotten about

5:30 – Our content should be looked at as a way to make money within your business

5:50 – People use free content as a way to connect with you and your business

7:30 – There are now more ways to release content instead of just writing blog posts

8:20 – Find a way of creating content that you enjoy

9:45 – The point of content is to get people to your website

11:00 – Listen to your customer base to hear what questions they are asking

13:50 – If a question will take a long time to answer, split it into multiple pieces of content

15:45- Think about questions your clients aren't asking, but should be

17:00 – What are your ideal clients posting about on social media

19:20 – Release content on the same day of each week

20:00 – Learn to start batching your content

21:15 – 

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The Importance of Content Creation

All of us wellness practitioners want to focus on helping the people who are standing in front of us. Not many of us really enjoy having to go through the content creation process, and I even know some practitioners who have fired marketing consultants because the marketing consultant wanted them to create content biweekly.

The content creation process can be a very daunting task, but it doesn't need to be. The reality is, if you know what to look for to come up with ideas for content, then the content creation process comes very easy.

My Goal For You:

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How My Own Business Came to Be

Many people in the wellness industry come to a point in their career where they are tired of working for someone else, and want to create a wellness practice based around their vision of helping people. Many of these professionals are very good at their jobs, but have no clue how to run a business. I was in the very same boat when I branched off to create my own business.

The statistics show that most small businesses fail within the for year. When I first started my business, like many others I had no idea what the heck I was doing. If I hadn't been working side jobs to supplement my income, I would have fallen into that same statistical pattern.

After years of falling flat on my face, and learning just about every way of doing something wrong, I started to discover what actually works well with running a business. It is all these trial and errors that brought me to this conclusion:

Most wellness practitioners need help with starting their business.

Raise your hand if this statement rings true. As a wellness practitioner, I want to help people, I don't want to have my face deep in paperwork trying to figure out how to keep this business alive. I know many of you feel the same way, and that is what brought on the idea of this podcast.

My Goal For You:

My goal is to help you get past the struggles of starting a business, and focus more on finding and retaining clients and patients, bringing in an income that allows you to focus strictly on your business instead of having to find side jobs, and to have more successful wellness businesses that focus on improving the health of the people standing directly in front of them.

Does this sound like a good plan for you?

Listen in to our podcast to learn some tried and proven strategies to make you successful.

And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger

Shownotes

1:58 – What brought me into the Wellness Industry

4:00 – Started my recovery from the broken wrist surgery

5:30 – Being accepted into a mentorship to study human motion and function

7:30 – A mentor mentioned to me that working on the external factors of the body is great, but you need to look deeper into the internal workings of the human body to truly understand healing

9:00 – I didn't even know how to start a business, but I branched off on my own anyways

10:30 – My first couple years of business I really wasn't making any money

12:15 – Start to think of your ideal client avatar, and think about niching down your business

15:15 – Once you figure out who you truly want to help, that is when you start to become more successful, and the business becomes fun

17:30 – My goal is to help wellnesspreneurs to get past the pain points of starting a business, and to be successful right away

18:10 – Step 1 is to have caring interactions with your clients and patients

19:55 – Caring for the person in front of you will lead to stronger leads through word of mouth

21:55 – Step 2 is to understand the new rules of marketing and how to stay up to date with the online world

24:00 – Step 3 is to consistently create new content

27:00 – Being a solo business owner, you have to wear many hats to get by

30:00 – Our goal is to help you get through the frustrations of running a business so you can focus on helping others instead of struggling with the backend of the business itself