"Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonalds, Subway Restaurants, Marriott, RE/MAX, or Great Clips and fail to reach that goal. Why?" - Lonnie Helgerson, Author, Five Pennies 'Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits'

Well-known franchise professional and author, Lonnie Helgerson joins Franchise Today co-hosts Stan Friedman and Paul Segreto on his second guest appearance on the show, almost four years to the date. Lonnie discusses his book, Five Pennies 'Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits' and how many of the principles outlined can help new and mature franchisors alike and especially as the franchise relationship continues to be attacked, and questioned in the news and ultimately, in the courtroom. 

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.