Sunday Roast ☕ Lofi banter, music pro-tips and dad jokes.

Well would you look at that. The boys are back in town, with a vengence and the usual conviction to get to the bottom of everything. We start off in the new year with audio problems (as usual, because why not?) and continuing with gaming experience, the GREAT LOFI PURGE and what that entails and Pre-saves and fanlinks. We love our chat on Instagram so we WILL take on your questions, and we did. That NFT segment was only scratching the tip of the iceberg, we will get back to it in the next episodes - seems that the Lofi world has high expectations already. We also talked about royalty splits and who's doing what - and maybe - what they should be doing. Oh, this time Aaron talked more. Fuck yo life, BING BONG!

What a year this has been. From major contoversies to scams and saturation of music. We also talked about the Ian Urbina situation, providing commentary on the YouTube video posted by Benn Jordan. We keep it light and easy on this one. It's the end of the year, the end of the first Sunday Roast season, the end of the world as we know it (?). Have a merry Christmas and and happy New Year everyone. See ya in 2022, fuck yo life, Bing Bong!

Numbats, also known as the noombat or walpurti, is an insectivorous marsupial. We also talked about realistic expectations and the toxic mindset of Spotify numbers. Useless flexing of a 41yo man, breaking down - live - on the internet (Paul). How to diversify your music and professional portfolio, the importance of organic marketing, VSTs, plugins, dreams and aspirations. The new year is closing in and we are getting more emotional. Bare with us.

Today we talk about Paul's extensive and in-depth experiences working with a major label for a year, the "then" business plan or lack of and what to look out for. We have also mistakenly provided a platform to a "one-trick-pony" across the pond. There's no such thing as bad advertisment and we deffo did NOT follow our own preaching. Oh well... there's worse things than lofi scams and that could be lofi label merch? Do you need it? Does it make sense? As always you get our personal take and learnings / experience along with some sweet sweet roasting. Last but not least, we decided to adress the live chat and take on a commenter / heckler and we learned some Hindu bad words and then some. Funny enough, 3 Indian producer friends of ours were watching the live, so this turned into a complete roast, really fast. We still working on our puns, so bare with us. Two more for number 10 guys! ESKERIIIIIIIIIT!!!!

Today we talk about (extensively) release strategies, formats and best practices. What is a successful release and how do YOU measure success? EPs and LPs vs a plethora of singles. Why do producers simp to known labels in the scene and why you should release solo (more often than you think). We share our own personal experiences on that. For some reason DJ Khalleed was brought up in the chat and Paul went off the rails roasting him, while Aaron watched helplessly, thinking he will never have chance to work with one fo the greatest out there. Then they both fan-girled about Tyler the Creator. Briefl touch on mixing / mastering and more personal anecdotes.

In this episode, we talk about the resurface of one of the most "talked about" labels in regards with their history of abusing the streaming algorithm. How advertising is working out (or not) for us along with some best practices. Playlist and real life, mental health awareness and our personal struggles and wins with it.

In this episode, we talk about the ChillCat playlist controversy and Spotify artist followers that came in 2020, involving artists that released via Lofi Losers. Several producers (including @lazyboyloops ) experienced spikes in their streams and follow counts. Was it a scam or an orchestrated attack, directed towards the label and the playlist curator? In the second hour, we go through playlist / curator platforms such as DailyPlaylists and SubmitHub. Pros, cons, experiences and conclusions. Not so many jokes today.

In this episode, we talk about the appearance of a new Instagram account that's keen to make lofi great again, how artists need to focus on more than just the music, and celebrating milestones.

In this episode, we answer some questions from other lofi producers, we share our thoughts on lofi playlists and best practices for pitching, and finally we get into the more business side of music and distribution.

In this episode, we talk about the recent Lofi Girl controversy surrounding their Asian compilation, seeking help within the community, and how having good branding and marketing can really help push your music out there.