Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.

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This week, we look at Underconsumption Core, Southwest Airlines' brand pivot, Declining American Birthrates and ads from British Airways, Molson, Feeld, Apple and Babybel.

// Articles of the Week:

The Rise of Underconsumption Core. 

https://www.countryandtownhouse.com/style/fashion/underconsumption-core/

Understanding the Decline in American Birth Rates

https://www.pewresearch.org/social-trends/2024/07/25/the-experiences-of-u-s-adults-who-dont-have-children/

Southwest Changes Direction. 

https://www.cnbc.com/2024/07/25/southwest-airlines-luv-earnings-q2-2024.html

Paging Dr. Beat and Budots. 

https://edmidentity.com/2024/07/25/id-history-budots/

How to Write Your Own Children's Book with AI. 

https://www.linkedin.com/posts/dubosecole_flopsy-finds-a-new-thing-digital-version-activity-7221921023116410880-8zdT

//Ads You Might Have Missed:

‘May We Haveth One’s Attention’ - British Airways 

‘F*ck Around, Find Out’ - Feeld

https://hypebae.com/2024/7/feeld-campaigns-dating-app-amsterdam-the-oh-collective-events-singles-reguliersdwarsstraat

‘2036 Hopefuls’ - Apple

https://musebycl.io/sports/apple-iphone-celebrates-young-athletes-think-5-10-years-old

‘Sponsor the Parents’ - Molson

‘Peelable Billboard’ - Babybel

https://www.thedrum.com/news/2024/07/24/ad-the-day-babybel-s-giant-peelable-3d-billboard