Can Twitch fight French forest fires? Should a brand ever publicly shame people?

In this episode of Sunday Strategy, we look at these stories and more, including:

⁠- What are the risks when a brand publicly shames people?

- What happens when 16 year olds can vote?

- Are we seeing a US retail mirage?

- Unpicking US Country Culture

We also have ads from: Yumbo, Cash App, KFC and Sapeurs & Pompiers de France