In years of low commodity prices, most farmers think about where they might be able to cut costs. Some might begin to think about alternative crops can fit into row crop production. Enter the sunflower. From birdseed, to oilseed, and just looking dang pretty, sunflower production in the state remains miniscule compared to corn, soy, and wheat, but new crops like it can help farmers diversify income streams and reduce risk. So how do we grow them anyways? To find out, we talk with two farmers who also happen to be researchers/educators, Sam Bibby, farmer in Trempeleau County and Regional Crops Educator with UW Madison Extension in La Crosse, Vernon, and Crawford counties and Ben Brockmueller, farmer in South Dakota and Research Technician with Dr. Erin Silva's lab at UW Madison.

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