Super Clinic Project Podcast

By superclinicprojectBusiness Entrepreneurship Medicine Health & Fitness Education

Super Clinic Project Podcast episodes

January 28This Mistake Is Costing Clinics Millions
Host Jennifer Gligoric welcomes Justin ITee Walker, founder and CEO of ITCMD, healthcare cybersecurity expert managing over 40 clinics, and host of the Multiverse Leadership and Technology podcast. Justin’s story is one of profound personal transformation—from surviving addiction and a near-death overdose to becoming a leader in cybersecurity and self-leadership. In this episode, he reveals why the “human firewall” is the most critical defense for clinics, and how authentic connection, training, and empathy can protect your business from even the most sophisticated cyber threats.
Key Topics & Takeaways
The Human Firewall: Why Connection Matters
Human error is the #1 cybersecurity risk in clinics—connection, awareness, and consistent training are the best defense.
Social engineering and phishing attacks target busy, untrained staff. Even top-tier clinics can be crippled by a single click or call.
Spotting Phishing, Social Engineering, and Deepfakes
Don’t trust emails just because they look familiar—always check sender addresses and hover over links before clicking.
Urgent, time-sensitive emails are classic red flags for phishing.
Attackers now use AI to create fake Zoom calls, phone calls, and even deepfakes that convincingly mimic CEOs or staff.
Always verify unusual requests for money or sensitive info, even if they sound or look legitimate.
Modern Antivirus Isn’t Enough
Traditional antivirus (like Norton) is obsolete. Clinics need behavior-based tools like EDR (Endpoint Detection & Response), set up by a reputable, human-focused IT partner.
DIY security doesn’t cut it—partner with professionals to safeguard your clinic’s data and systems.
Small Clinics Are Not Immune
Solo and small clinics are prime targets—attackers assume they lack robust security. Proactive cybersecurity is essential for all clinic sizes.
Justin’s Personal Transformation and Leadership Philosophy
Justin’s journey through addiction, overdose, and recovery led to a focus on self-leadership and authentic human connection.
His experience with autism gives him unique insights and “superpowers” in compassion, intuition, and reading people—skills he leverages in both personal growth and cybersecurity leadership.
Technology is easy—the hard part is building trust, empathy, and connection.
Actionable Insights for Clinic Owners
Prioritize Staff Training:
Teach everyone how to spot phishing emails and social engineering attempts.
Upgrade Security Tools:
Move beyond traditional antivirus to behavior-based solutions like EDR, with professional support.
Establish Verification Protocols:
Always verify unusual requests for sensitive info—by phone, email, or video—even if they seem urgent or familiar.
Build a Culture of Self-Leadership:
Encourage growth, resilience, and human connection at every level of your organization.
Leverage Your Unique Strengths:
Embrace your own challenges and turn them into leadership superpowers.
Memorable Quotes
Human connection is the greatest cybersecurity tool—we are the true frontline. — Justin ITee Walker
Even the best antivirus is useless if you’re not trained to recognize threats. — Justin ITee Walker
It starts with self-leadership. If I can’t show up for myself, I can’t show up for the companies or people I’m trying to help. — Justin ITee Walker

Things are not just about the technology, but about how you show up as a human being. — Justin ITee Walker

Don’t be afraid to verify—call official numbers, check with your IT, and never rush. — Jennifer Gligoric
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
About Our Guest
Justin ITee Walker is the founder and CEO of ITCMD, a leader in healthcare cybersecurity, and host of the Multiverse Leadership and Technology podcast. He specializes in protecting clinics from modern cyber threats through human-focused strategies, self-leadership, and cutting-edge technology. Connect with Justin at justiniteewalker.net or find the Multiverse Leadership and Technology podcast at multiverseleadershippodcast.net.
31 min
January 21Why Smart Leaders Miss the Obvious Warning Signs
Host Jennifer Gligoric sits down with Clay Moffat, ex-Navy weapons tech, coach, and author of The Trust Trap, to explore the neuroscience behind trust, betrayal, and resilience. Clay shares his deeply personal journey—from facing potential permanent blindness to distilling 15 years of research into a powerful, practical guide for anyone who’s ever felt blindsided or betrayed in business or life. This episode is packed with real-world insights for clinic owners on how to spot red flags, reclaim agency, and transform painful experiences into opportunities for growth.
Key Topics & Takeaways
The Neuroscience of Betrayal: Why We Miss Red Flags
Clay explains why our brains are wired to ignore warning signs—even when they’re obvious in hindsight.
Most people discount the “annoying fly” (our subconscious) that tries to alert us to danger, only connecting the dots after the fact.
Agency: Moving from Victim to CEO
Both Clay and Jennifer discuss the shift from blaming others to taking radical responsibility for outcomes in business and personal relationships.
True power comes from accepting your role in every situation—no matter how painful.
Not All Betrayal Is Malicious
Betrayal is often a result of people acting in their own best interest—not because they’re “bad.”
Recognizing this helps clinic owners and leaders have more honest, less defensive conversations and make better decisions.
Healing Trauma and Letting Go
Betrayal is a real trauma, but it doesn’t have to define you.
Clay’s book includes practical exercises (including QR codes for guided techniques) to help readers process, release, and move on from betrayal.
The Trust Trap: What It Is and How to Escape
The “trust trap” is the product of evolution, language, and habit—once someone is familiar, our brains stop paying close attention, making us vulnerable.
Trust, for Clay, is not a fairytale—it’s a mutually beneficial outcome, and it’s healthy to reassess when interests diverge.
Practical Tools for Clinic Owners
Notice when you’re rationalizing or ignoring bad behavior from staff, partners, or loved ones.
Don’t default to hypervigilance, but do pay attention when you spot a red flag.
Use honest, direct conversations—track changes in behavior, ask questions, and observe both language and nonverbals.
Accept that every relationship has a lifespan; let it end naturally when interests no longer align.
Actionable Insights for Clinic Owners
Spot the Pattern: Learn the signals of betrayal—don’t ignore your gut or rationalize away bad behavior.
Have the Conversation: When you notice changes, address them directly and compassionately.
Own Your Part: Agency and self-responsibility are key to breaking free from the trust trap and building a happier, more successful life.
Release the Pain: Use guided exercises to process and release betrayal trauma.
Redefine Trust: See trust as a living, mutually beneficial agreement—not a permanent state.
Memorable Quotes
““Forgiveness is a process. When you can step into that, it breaks apart the cognitive dissonance and lets you move forward.” — Clay Moffat
“Once you get over that initial slap in the face—‘Okay, I’m responsible for this’—you step into a sense of power you’ve never experienced before.” — Clay Moffat
“Trust issues are really pattern recognition problems. You just missed the signals and it cost you, but you don’t have to keep repeating that.” — Jennifer Gligoric
“Every relationship you will ever have has a lifespan. Let it end when it’s supposed to end.” — Clay Moffat
Exclusive Resources for Listeners
Bonus Content & Downloads: Visit superclinicproject.com and join the free Skool community for handouts, guided exercises, and more.
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.
About Our Guest
Clay Moffat is an ex-Navy weapons tech, coach, and author specializing in the neuroscience of trust and betrayal. After facing the possibility of permanent blindness, he distilled his life’s work into The Trust Trap, a practical, empowering guide for anyone ready to break free from old patterns and build stronger, more resilient relationships in business and life.
38 min
January 14The Standard Top Brands Refuse to Lower
Host Jennifer Gligoric welcomes Anthony Amen, founder and CEO of Redefine Fitness, to the Super Clinic Project Podcast. Anthony shares his powerful journey from childhood bullying and life-threatening injuries to building a premium, rapidly growing fitness brand. This episode delivers deep insights into overcoming adversity, redefining industry standards, building trust, and creating a client-centric, luxury experience—without ego. Clinic owners and healthcare entrepreneurs will find practical frameworks for staff retention, sales, branding, and building a business that truly delivers.
Key Topics & Takeaways
Overcoming Adversity and Mental Health Challenges
Anthony’s journey began with childhood bullying and a near-suicide attempt. He shares how a personal decision to “kill the old Anthony” and become more outgoing changed his life.
After a catastrophic sports injury and years of chronic pain, Anthony was told by over 25 doctors that he couldn’t be helped. He chose to take control, started working out, and found healing through movement and fitness.
Fitness as Medicine & the Power of Resilience
Fitness was Anthony’s path to recovery, leading him to become deeply passionate about the human body and wellness.
He stopped relying on pain medications and muscle relaxers, and now champions fitness as a primary form of medicine and antidepressant.
Redefining the Fitness Industry with Standards & Trust
Anthony saw a crisis of trust in the fitness industry—trainers with minimal education, high staff turnover, and a lack of credibility with medical professionals.
Redefine Fitness was created to set new standards: trainers undergo rigorous written and practical testing, receive ongoing education, and are paid as professionals (salary + benefits).
Anthony was instrumental in launching New York’s first Department of Labor apprenticeship for fitness instructors, bringing new credibility to the field.
Staff Retention & Career Pathways
Redefine Fitness pays staff salaries (not just hourly), offers benefits, and provides clear pathways for raises and advancement, resulting in a 3+ year average staff tenure (vs. 3-6 months industry norm).
Trainers are required to get at least one referral per month, ensuring high performance and client satisfaction.
Human Connection vs. Technology Fads
Anthony is adamant that the fitness industry will never be replaced by AI or technology because people crave human touch, connection, and accountability.
Fads come and go, but the basics—strength training, real relationships, and personalized care—are timeless.
Building a Premium, Client-Centric Brand
Every detail matters: from uniforms to clean facilities to greeting clients by name, Redefine Fitness creates a luxury experience.
Anthony’s “sell the destination, not the journey” sales philosophy focuses on how clients will feel after working with him, not the technical process.
Price yourself as a premium brand and deliver at every touchpoint—people will pay more for real value and trust.
Risk-Free Guarantees & Retention
Redefine Fitness offers an unconditional 28-day money-back guarantee—no forms, no hassle, just a text.
Flexible billing and no-commitment policies result in an unheard-of 4-5% monthly churn rate (vs. 18-20% industry standard).
Actionable Insights for Clinic Owners
Turn Pain into Purpose: Your personal struggles can be your greatest asset—use them to drive empathy, authenticity, and innovation in your business.
Set & Enforce High Standards: Raise the bar for staff education, accountability, and ongoing learning to build trust and credibility.
Invest in Your Team: Pay salaries, offer benefits, and create real career pathways—staff stability leads to better client results and business growth.
Focus on Human Connection: Technology can’t replace the value of in-person care, accountability, and emotional support.
Deliver a Premium Experience: Sweat the small stuff—client experience starts before they walk in the door and continues after they leave.
Sell the Outcome, Not the Process: Focus your sales and marketing on how clients will feel and the transformation they’ll achieve—not just the steps to get there.
Don’t Race to the Bottom: Be the most expensive in your market, but back it up with exceptional value and service.
Offer Risk-Free Guarantees: Stand behind your product with a strong money-back guarantee to build trust and reduce barriers to entry.
Track & Celebrate Referrals: Make referrals a core expectation for your team to fuel organic growth.
Memorable Quotes
“Fitness is the biggest form of antidepressant in the world.” — Anthony Amen
“Sell the destination, not the journey. People want to know how they’ll feel, not the technical details.” — Anthony Amen
“Don’t be afraid to be the most expensive—just deliver on it.” — Anthony Amen
“Human connection will never be replaced by AI.” — Anthony Amen
“Every detail matters. Client experience is everything.” — Anthony Amen
Exclusive Resources for Listeners
Access more resources, worksheets, and episodes at superclinicproject.com
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
Get worksheets and bonus content for this episode at superclinicproject.com.
About Our Guest
Anthony Amen is the founder and CEO of Redefine Fitness, a premium fitness brand on Long Island. After overcoming bullying, life-threatening injuries, and industry skepticism, he built a business with 50% year-over-year growth, redefining what it means to deliver results, trust, and client experience in health and wellness.
36 min
January 07The Fastest Way to Deepen Patient Buy-In
Episode Summary
Host Jennifer Gligoric welcomes Rob Wentz, founder of the Unstuck Movement, Christian entrepreneur, best-selling author, media marketer, strategist, and award-winning radio personality. Rob shares his journey from awkward, introverted broadcaster to master communicator and coach, unveiling his Six Attitudes of Brilliant Communicators. This episode is packed with actionable strategies for clinic owners and leaders on intentional communication, authentic relationship-building, and how to create lasting impact in business and life.
Key Topics & Takeaways
The Six Attitudes of Brilliant Communicators
Be Bold:
Address difficult conversations head-on. Avoiding uncomfortable truths only creates more negativity and missed opportunities for growth.
Be Fresh:
True listening is rare—be genuinely curious, ask questions, and focus on understanding others rather than waiting to speak.
Be Pliable:
Adapt your communication style to your audience without losing your own identity. Authenticity attracts trust and respect.
Be Precise:
Communicate with clarity and brevity. The most powerful messages are delivered with few, well-chosen words.
Be Confident:
Confidence is rooted in knowing your vision, values, and why you do what you do. Self-awareness and integrity are key.
Be Remarkable:
Seek to create win-win situations and serve others. Remarkable communicators build relationships, not just transactions.
Authenticity & Relationship-Building
Authenticity is magnetic—people are drawn to those who are real and consistent in their values.
Building real connections with patients and clients leads to loyalty, referrals, and long-term business growth.
Systemize personal touch: Document patient stories and motivations in your EHR to ensure every visit feels personal.
Business Impact for Clinic Owners
Go beyond surface-level interactions. Ask about each patient’s “why” and tailor your care to their true motivations.
Presence and curiosity can transform not only patient outcomes, but also your clinic’s reputation and referral base.
Not every provider wants deep relationships, but those who do can build a loyal, steadily growing client base.
Balancing Volume and Connection
Some practitioners focus on high volume, while others prioritize deeper, longer-lasting relationships—even if it means seeing fewer patients per day.
There’s no one-size-fits-all, but intentional, authentic communication always creates more value.
Actionable Insights for Clinic Owners
Be Intentional:
Treat every conversation as an opportunity for impact—don’t just “get through” your day.
Listen Actively:
Ask questions that get to the heart of your patients’ needs and motivations.
Document Personal Details:
Use your EHR or notes to remember what matters most to each patient.
Serve First:
Approach every interaction with the mindset of creating value and service, not just making a sale.
Build Win-Win Relationships:
Focus on creating mutual benefit—in patient care, networking, and business partnerships.
Memorable Quotes
Being bold is the hardest but most important part. — Rob Wentz

If you don’t know who you are, it’s hard not to break when you bend. — Rob Wentz
Precision in speaking is everything. The most powerful speakers are quote-worthy because they say so much in fewer words. — Rob Wentz
Imagine the difference I can make in that person’s life if I pay attention. — Rob Wentz
A great conversation and meeting people is never a waste of time if you’re open to all the other possibilities. — Jennifer Gligoric
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.
About Our Guest
Rob Wentz is the founder of the Unstuck Movement, a Christian entrepreneur, best-selling author, strategist, and award-winning radio personality. He specializes in helping leaders and organizations level up their communication, build authentic relationships, and create lasting impact through intentional, value-driven strategies. Connect with Rob at LeadImpactTransform.com or on social media as Rob Z. Wentz.
37 min
December 31, 2025How AI & Texting Are Transforming Patient Communication
Episode Summary
Host Jennifer Gligoric welcomes tech innovator and secure communications expert Josh Taylor—founder of TechSquad and co-host of the “Talking Maiden” podcast—to the Super Clinic Project Podcast. Josh unpacks why traditional patient communication methods are failing clinics, how two-way texting and AI are reshaping patient engagement, and what the future holds for healthcare interactions. From practical tech upgrades to a vision of AI-powered, frictionless clinic experiences, this episode is packed with actionable strategies and real-world insights for clinic owners ready to elevate both patient care and operational efficiency.
Key Topics & Takeaways
Why Traditional Communication Falls Short
Josh reveals why patient portals and custom apps are losing relevance—patients crave simplicity, not more logins and downloads.
The “lightbulb moment”: If you text your family and friends, why not your clinic?
The Rise of Two-Way Texting & AI
How switching to secure, HIPAA-compliant two-way texting dramatically boosts engagement and satisfaction.
AI’s role: Automating routine questions, bookings, and follow-ups—while keeping human oversight for sensitive issues.
Guardrails & Personalization in AI
Guardrails ensure the AI only answers within set boundaries; if it’s unsure, it escalates to a real person.
AI is a tool to help—not replace—the human touch in healthcare.
From Apps to AI-Driven Experiences
The future: Patients will use their phone’s AI assistant to book, reschedule, and manage appointments—no app required.
Clinics that start with texting and simple AI now will be ready for seamless, voice-activated systems soon.
Real-World Implementation & Advice
Start with two-way texting as a bridge to future AI capabilities.
Don’t wait for “perfect” tech—implement what works now and build from there.
Focus on systems that reduce friction for patients and staff, freeing up your team for higher-value work.
Actionable Insights for Clinic Owners
Rethink patient engagement: Move away from clunky apps and portals.
Implement secure, two-way texting as your primary communication channel.
Choose solutions that are HIPAA-compliant and have AI plugins for future scalability.
Use AI to automate routine tasks, but always ensure there’s a human fallback for complex or sensitive issues.
Don’t let perfect be the enemy of better—start improving now with the tools you have.
Prepare for a future where AI handles much of the admin, allowing your team to focus on personal, high-impact care.
Memorable Quotes
“Don’t wait for the perfect software. Start with what works, and let your systems evolve alongside your clinic.” — Josh Taylor
“The biggest challenge is friction. AI and texting remove barriers and make the experience seamless for patients and clinics.” — Josh Taylor
“Don’t let perfect be the enemy of better. Start improving patient communication now, even if it’s not perfect.” — Josh Taylor
“If you’re waiting for the ‘right time’ to start with AI and texting, you’re already behind. Start now, learn fast, and lead your market.” — Josh Taylor
Exclusive Resources for Listeners
Learn more about Josh’s work: txtsquad.com
Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts!

Have a challenge? Book a free session with Jennifer via superclinicproject.com—just click her picture!
About Our Guest
Josh Taylor is the founder of TechSquad, Canada’s leading app-free, secure healthcare communications platform. He’s a recognized tech leader with degrees in mathematics, physics, computer science, and an MBA in finance. Josh has helped transform patient engagement for clinics across North America—delivering frictionless, scalable solutions that blend cutting-edge tech with the human touch.
31 min
December 24, 2025Clinic Owners Are Quietly Overpaying the IRS
Episode Summary
Host Jennifer Gligoric welcomes CPA and Certified Tax Coach Kyle Beltle—founder of Proactive CPA Co.—to the Super Clinic Project Podcast. Kyle shares his proactive approach to tax strategy, helping business owners uncover tens of thousands in tax savings while reclaiming their time. From entity selection to retirement planning, Kyle breaks down the most overlooked tax opportunities for clinic owners, shares real-world success stories, and explains why being proactive with your tax plan is one of the highest-ROI moves you can make for your clinic and your family.
Key Topics & Takeaways
The Power of Proactive Tax Strategy
Why tax planning isn’t just for April—how year-round strategy can unlock $29,000+ in annual savings.
Most business owners miss out on major deductions simply by failing to plan ahead or revisit their entity structure.
Top 4 Tax-Saving Strategies for Clinics
Entity Selection:
The right business structure can save you thousands each year—review it regularly as your clinic grows.
Example: Switching to an S-corp saved one client $5,000/year, every year.
Qualified Business Income Deduction (QBI):
Many business owners can deduct up to 20% of their profits—but only if they know how to claim it.
Real-world miss: One owner lost a $25,000 deduction by self-preparing their return.
Pass-Through Entity Tax:
For states with income tax, this strategy can shift taxes to the business for a federal deduction—potentially saving tens of thousands.
Retirement Contributions:
Use profit-sharing 401(k)s and even hire your kids for tax-deductible contributions that can set them up for life.
Example: Modest annual contributions can grow to hundreds of thousands—or millions—over a lifetime.
Year-Round Tax Planning & Timing
Why timing purchases and deductions (even by a few weeks) can make a huge difference, especially when laws change.
The best time to start planning? Yesterday. The next best time: right now.
Choosing the Right Tax Advisor
Look for a personality fit, a clear process, and proven success stories.
Ask about their approach to audits, documentation, and risk management—not just savings.
Audit Anxiety & Risk Management
Audits are rare (0.2% chance for most), but higher for certain strategies or higher incomes.
Good documentation and a proactive CPA are your best defense.
Understand the risk profile of advanced strategies like captive insurance.
Why Big Tax Refunds Are Not a Win
A large refund means you’ve given the IRS an interest-free loan—better to keep and use that capital in your business throughout the year.
Actionable Insights for Clinic Owners
Review your entity structure every year or as your clinic grows—don’t “set and forget.”
Ask your CPA about QBI and pass-through entity tax opportunities.
Use retirement accounts for yourself, your family, and your staff—start early for exponential growth.
Schedule at least one mid-year tax planning meeting (more if your clinic is scaling fast).
Keep thorough, cloud-based records and document your tax decisions.
Don’t judge your tax advisor by the size of your refund—focus on optimizing cash flow year-round.
When evaluating a tax professional, ask about their process, communication style, and track record with businesses like yours.
Memorable Quotes
“Tax planning isn’t just about reporting the score; it’s about influencing the score.” — Kyle Beltle
“A big tax refund isn’t a win—it means you gave the IRS an interest-free loan.” — Kyle Beltle
“The right entity structure can save you thousands, every single year.” — Kyle Beltle
“Don’t wait for an audit to get organized—good documentation is your best defense.” — Kyle Beltle
“Start your tax planning now. The best time was yesterday; the next best time is today.” — Kyle Beltle
Exclusive Resources for Listeners
Connect with Kyle Beltle:

Website: proactivecpaco.com
(Blog, LinkedIn, and calendar links available on the site)
Super Clinic Project Free Skool:
Bonus content and resources at superclinicproject.com
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a personal intro to Kyle or a quick consult with Jennifer? Visit superclinicproject.com and click on Jennifer’s picture.
About Our Guest
Kyle Beltle is a CPA, Certified Tax Coach, and founder of Proactive CPA Co. He specializes in helping business owners and clinic owners identify tax-saving opportunities, optimize their entity structure, and reclaim both time and money. Kyle’s clients average an 1,800% ROI on his services, and he’s passionate about making tax strategy approachable, actionable, and high-impact for busy entrepreneurs.
31 min
December 18, 2025He Built a Clinic Patients Won’t Leave
Host Jennifer Gligoric spotlights Dr. Rehan Lakhani, naturopathic doctor, entrepreneur, and Regional Educator for Nature’s Way Integrative Therapeutics. Dr. Lakhani shares his journey from high school side hustles to building Georgian Bay Integrative Medicine, a thriving multidisciplinary clinic focused on preventative, root-cause care. He opens up about entrepreneurial pivots, lessons from scaling, and the value of patient-centered protocols and integrated teams. This episode is packed with actionable strategies for clinic owners on growth, patient engagement, and building resilient, collaborative healthcare businesses.
Key Topics & Takeaways
Entrepreneurial Journey in Healthcare
Dr. Lakhani’s entrepreneurial roots began with consulting in nutrition and fitness during high school, leveraging his “hot market” to build confidence and early client results.
After experiencing the limitations of public health, he founded his own clinic for greater autonomy and patient impact.
“Owning your own business is just solving one problem after another—they just evolve over time.”
Patient-Centered Protocols & Preventative Care
Dr. Lakhani emphasizes dedicating time to thoroughly review assessments and lab results, empowering patients to understand and act on their health risks.
He shares a powerful story of a patient who was motivated to make life-changing decisions after understanding her lab results and family history.
This detailed approach improves patient buy-in and outcomes, especially in preventative health.
Building a Multidisciplinary, Integrated Clinic
Georgian Bay Integrative Medicine centers care around a team: naturopathic doctors, nurse practitioners, therapists, and more.
“All the spokes are different practitioners providing input in an integrated treatment plan.”
Collaboration is fostered through monthly case reviews and a mix of salary and billing-split compensation, supporting innovation and continuity of care.
Growth, Advanced Therapies & Business Structure
The clinic is expanding into advanced therapies (IVs, exosomes, PRP) for health optimization, but maintains a laser focus on functional medicine and root-cause care as the foundation.
Growth is managed to avoid overwhelming the core message or diluting patient experience—every new service is integrated with intention.
“Everyone has to go through our transformational protocol before accessing advanced treatments—so we know their body can handle it.”
Vision for the Future
Dr. Lakhani’s long-term goal is to expand Georgian Bay Integrative Medicine into new cities, starting with Toronto, to bring integrated, patient-centered care to more communities.
Actionable Insights for Clinic Owners
Start with your strengths—let results and your network drive early growth.
Communicate clearly and thoroughly with patients, especially about assessments and lab work, to build trust and engagement.
Build a multidisciplinary team to address the full spectrum of patient needs, and foster collaboration through structured case reviews.
Maintain a laser focus on root-cause care before expanding into advanced therapies or new business lines.
Structure compensation and collaboration to support innovation, continuity, and a seamless patient experience.
Memorable Quotes
“ If you’re listening in as a clinician and you’re teetering on the edge—do I want to start my own thing?—I would always say yes. Now is such a good time. There is consumer awareness, and you can be the gap between awareness and action.” — Dr. Rehan Lakhani

“Start with your passion and your network—let your results speak for themselves and growth will follow.”
— Dr. Rehan Lakhani

“Take a chance on yourself. That’s how you make the biggest impact in your life and for your patients.”
— Jennifer Gligoric
How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.
About Our Guest

Dr. Rehan Lakhani is a naturopathic doctor, educator, entrepreneur, and founder of Georgian Bay Integrative Medicine. He specializes in preventative, root-cause health, integrated care, and patient-centered protocols. Dr. Lakhani’s mission-driven approach is redefining healthcare delivery and setting new standards for multidisciplinary clinics.
32 min
December 17, 2025Nicky Billou’s Blueprint: $30K in 30 Days for Clinics
Episode Summary
Host Jennifer Gligoric welcomes Nicky Billou—two-time New York Times bestselling author, advisor, podcaster, and founder of E-Circle Academy—to the Super Clinic Project Podcast. Nicky shares his remarkable journey from escaping tyranny in Iran to building a legacy of freedom and entrepreneurial success in North America. Drawing on lessons from nearly 700 podcast interviews and decades of coaching, Nicky reveals how clinic owners can break out of comfort zones, clarify their purpose, and add $30,000 to their income in just 30 days. Through inspiring stories and actionable frameworks, this episode is a masterclass in focus, pricing, and building a business around your true calling.
Key Topics & Takeaways
Why Freedom Matters for Entrepreneurs
Nicky’s origin story: Fleeing religious persecution in Iran for a new life in Canada.
The connection between entrepreneurship and the universal human desire for freedom.
“Inside every human breast beats the living heart of freedom.”
The Power of Purpose and Legacy
Entrepreneurs are driven not just by profit, but by a sense of purpose and responsibility—to their families, communities, and the world.
The sacrifices parents make for a better future are a powerful motivator for generational success.
Escaping the Comfort Zone
Many clinic owners get stuck in “comfortable misery”—they’re doing okay, but know they’re capable of more.
Real growth starts when you step outside your comfort zone and commit to a bigger vision.
The Ideal Client Exercise: The Foundation for Growth
Nicky’s “Ideal Client Exercise” helps clinic owners pinpoint who they serve best by listing:
Clients they get the best results for,
Clients they enjoy working with most,
Clients who are easiest to do business with.
The intersection of these lists reveals your true ideal client.
Case study: “Dr. Vicky” focused on women over 45 seeking vitality and beauty, creating the “Get Your Sexy Back” program—doubling her business year after year.
The Power of Focus
Sustainable growth comes from doing what you do best, scaling it, and only then considering new offerings.
Many businesses stall when they try to add unrelated services too soon, diluting their impact.
Elite Coaching and Client Curation
Elite coaches only work with clients who are committed to results and willing to follow through.
Nicky curates his clients, nominating only those ready to play at the highest level.
“If you’re not willing to do the work, we won’t work together for long.”
Raising Your Value: The Pricing Breakthrough
Case Study: A Manhattan acupuncture clinic owner’s business exploded after raising prices—attracting high-profile clients and referrals.
Don’t be afraid to charge what you’re worth; premium pricing attracts premium clients and accelerates growth.
The Danger of Being a Generalist
Nicky recounts working with Dan, a fitness coach stuck at $1,200/month because he tried to serve everyone.
After finding his purpose-driven niche—helping people with missing limbs—Dan signed up 400 clients in just six weeks and skyrocketed to $120k/month.
The Lesson: Money Follows Purpose, Not the Other Way Around
Chasing money rarely works; serving a real, specific need with passion and expertise is what creates explosive growth.
When you become the go-to expert for a unique group, your business grows fast and your work becomes deeply meaningful.
Actionable Insights for Clinic Owners
Use the Ideal Client Exercise to clarify your true target market—build all your messaging and offers around them.
Focus on doing your best work for your best clients before adding new services or products.
Don’t be afraid to raise your prices—charging what you’re truly worth attracts higher-quality clients and accelerates growth.
Work with coaches and mentors who challenge you and expect results, not just those who make you feel good.
Curate your client base—work only with those who are committed to growth and ready to take action.
Let your purpose and unique experience guide your niche, not just financial opportunity.
When you solve a real problem no one else is addressing, you become indispensable and attract clients effortlessly.
Memorable Quotes
“Inside every human breast beats the living heart of freedom.” — Nicky Billou
“If you try to be all things to all people, you’re nothing to nobody.” — Nicky Billou
“The power of focus is everything. Do what you do best, do it as much as you can, and only then consider something new.” — Jennifer Gligoric
“Money follows purpose, not the other way around.” — Jennifer Gligoric
Exclusive Resources for Listeners
E-Circle Academy: ecircleacademy.com — Book a free 45-minute success call with Nicky.
The Thought Leader Revolution Podcast: Hosted by Nicky Billou
Connect with Nicky: @nickybillou on all major social platforms
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and actionable clinic growth strategies!
About Our Guest
Nicky Billou is a two-time New York Times bestselling author, renowned business advisor, and host of The Thought Leader Revolution Podcast. As founder of E-Circle Academy, he specializes in helping entrepreneurs and clinic owners break out of comfort zones, clarify their purpose, and rapidly increase their income and impact.
30 min
December 11, 2025Building Value for Your Business Exit—Randolph Love
Episode Summary
Host Jennifer Gligoric welcomes back Randolph Love—founder, chartered financial consultant, certified IUL master, franchise consulting partner, and host of the Entrepreneurist Podcast—to the Super Clinic Project Podcast. In this episode, Randolph unpacks the essentials of planning your business exit, from building value today to ensuring a smooth transition for tomorrow. Clinic owners and service-based entrepreneurs will learn how to avoid common pitfalls, structure their teams for maximum value, and create exit strategies that work—whether you plan to sell, pass down, or simply step back. This episode is packed with practical advice, real-world scenarios, and actionable steps to help you exit with dignity and profit.
Key Topics & Takeaways
When to Start Exit Planning
The best time to plan your exit is before you start the business—but the second-best time is now.
Ideally, begin formal planning 2–3 years before you want to exit, allowing time to clean up finances and operations.
Avoid Commingling Funds
Keep business and personal finances separate. Mixing them can devastate your sale price and make due diligence a nightmare.
Discipline and transparency in your financials are non-negotiable for a successful exit.
Turn Services Into Products
Create recurring revenue and increase your business’s value by packaging services as products (e.g., memberships, wellness plans, subscription packages).
Buyers value businesses with predictable, long-term customer relationships.
Who to Hire (and When)
Build value by hiring in this order: admin/operations, fulfillment, marketing, then sales.
The goal: Structure your team so the business can run without you—this increases its attractiveness to buyers and reduces your own burnout.
Succession & Earn-Outs
Most businesses don’t sell, and many owners assume their children want to take over (often, they don’t).
Don’t rely solely on an earn-out (where you’re paid over time based on business performance after the sale). Instead, structure your business for a clean transition.
Incentivize Employees to Stay
Use deferred compensation or profit-sharing plans to encourage key staff to stay post-sale, making your business more valuable and stable.
Exit Even If You Don’t Sell
Consider strategies like deferred comp plans that let you extract value and fund your retirement, even if your business isn’t acquired.
Know Your Numbers
The most important step: Know exactly where you are now (valuation, revenue, expenses, assets, staff).
Regularly review and report on your numbers—transparency drives improvement and confidence.
Actionable Insights for Clinic Owners
Start now: Don’t wait—begin exit planning today, even if you’re years away from selling.
Separate finances: Keep business and personal accounts completely separate.
Productize services: Build recurring revenue streams and customer loyalty.
Build your team: Systematically hire so your business can function without you.
Ask your family: Don’t assume your kids want to take over—have the conversation early.
Value your business: Get an unofficial valuation to understand your current position and identify opportunities for growth.
Be transparent: Know your numbers and share them with your advisors and team.
Memorable Quotes
“Transparency isn’t just good business—it’s your safety net.” — Randolph Love
“Keep your business and personal finances separate—discipline here pays off in the end.” — Jennifer Gligoric
“Most buyers want a business that runs without the owner. Build your team and systems now.” — Randolph Love
“What gets monitored gets better. What gets monitored and reported gets exponentially better.” — Randolph Love
“Don’t let fear keep you from knowing your numbers. Transparency is true security.” — Jennifer Gligoric
Exclusive Resources for Listeners
Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
Business Valuation: Visit shieldwolfstrong.com for a free unofficial business valuation from Randolph
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies to help you become a Super Clinic!
About Our Guest
Randolph Love is a founder, chartered financial consultant, certified IUL master, franchise consulting partner, and host of the Entrepreneurist Podcast. He specializes in helping business owners plan successful exits, maximize value, and secure their financial futures.
30 min
December 10, 2025Is Your Business Stealing From You?
Episode Summary
Host Jennifer Gligoric welcomes Nick Garofalo—faith-centered founder of Open-Handed Wealth, financial advisor, and specialist in helping Christian clinic owners simplify their finances—to the Super Clinic Project Podcast. Nick unpacks why so many clinic owners unintentionally “steal” from themselves, how to break free from financial chaos, and why profit isn’t just a number—it’s a tool for fulfilling your purpose. With practical systems like Profit First, a new perspective on sales, and a faith-driven approach to money, this episode delivers the mindset and strategies every clinic owner needs to create more freedom, impact, and abundance.
Key Topics & Takeaways
Why Most Clinic Owners Are “Stealing” From Themselves
The hidden dangers of blending business and personal finances—why treating your clinic like a piggy bank leads to chaos and stress.
The biggest mistake: Focusing on cutting staff instead of auditing all expenses and contracts.
The Profit First System & Cash Flow Clarity
How Nick uses the Profit First method to help clinic owners pay themselves first, slim down unnecessary expenses, and create lasting profitability.
Why every dollar in your business needs a job—and how to make your money work for you, not the other way around.
Faith, Purpose, and Profit
Why Christian entrepreneurs struggle with the idea of wealth—and how to reframe profit as a tool for serving more people and fulfilling your divine calling.
The importance of aligning your investments and business operations with your values.
Avoiding Shiny Object Syndrome & Scope Creep
The danger of chasing new revenue streams before optimizing your core service.
Jennifer’s three-step clinic growth formula: Do it better, do more, then add more—never skip steps.
Redefining Sales & Patient Advocacy
Sales isn’t about being pushy—it’s about building relationships, solving problems, and advocating for your patients’ best outcomes.
True advocacy means challenging patients to confront what’s really holding them back, involving families, and guiding them to real transformation.
The RIGHT Framework for Clinic Owners
Nick’s five-point plan: Retirement, Investment, Insurance, Taxes, and Estate planning—plus cash flow and continuity planning for long-term security.
Why every clinic owner needs a plan for what happens if they can’t run the business.
Actionable Insights for Clinic Owners
Separate your business and personal finances for clarity and peace of mind.
Implement a cash flow system (like Profit First) to ensure you’re always paying yourself first.
Audit all expenses—don’t just cut staff when money is tight.
Focus on optimizing your core services before adding new ones.
Embrace profitability as a way to serve your purpose and community.
Redefine sales as advocacy and relationship-building, not persuasion.
Ensure your estate and continuity plans are up to date for your business and family.
Memorable Quotes
“We’re not our own boss—God is. We’re stewards of our business, not owners.” — Nick Garofalo

“Every dollar in your business needs a job—don’t let money just sit there.” — Nick Garofalo

“Profit isn’t selfish—it’s what allows you to serve more people and fulfill your calling.” — Nick Garofalo

“If you’re not optimizing your core service, adding more just means more chaos.” — Jennifer Gligoric
Exclusive Resources for Listeners
Nick’s website: openhandedwealth.com
Connect with Nick on LinkedIn: Nick Garofalo
Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts!
About Our Guest
Nick Garofalo is the founder of Open-Handed Wealth, where he helps faith-driven entrepreneurs and clinic owners find clarity, reduce stress, and align their money with their values. Nick’s approach blends practical financial systems with a deep understanding of Christian stewardship, helping clients thrive in business and life.
34 min

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Welcome to the Super Clinic Podcast. Where we take regular clinic owners and turn them into cash-based multi-millionaire entrepreneurs.

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