Super CMO Show

HUMANIZED GROWTH: A NEW BLUEPRINT FOR MARKETING

Mark de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) - a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth.

Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences.

In this inaugural episode of The Super CMO Show, Swami and Marc discuss:

• How Marc found his true calling in Marketing
• How marketing influences the strategic direction of companies
• The Da Vinci CMO model
• Being an effective CMO
• Tips for future marketers
• Brand insights with Dove, Nike, Patagonia, Tide & Colgate
• How technology, creativity and emotion drive marketing

Connect with Marc: https://www.linkedin.com/in/marcdeswaanarons/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

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