When Dr. Carolina Sueldo moved back to South Florida with two kids under three and started looking for a new job, she discovered that almost every major fertility practice in the area had been swallowed up by private equity. So she did something most people told her was flat-out crazy: she started her own.

No investors. No insurance contracts. No staff on day one — her medical assistant quit via email the night before opening. Just her, a virtual assistant in Argentina, and a deep belief that she could practice medicine on her own terms.

In this episode of Super Doc Stories, Dr. Sueldo, founder of Sabo Fertility Center in Fort Lauderdale, shares one of the most honest and practical origin stories we've heard. She talks through what it actually looks like to go from googling "where do I buy an exam table" to paying back your startup costs and pulling a six-figure salary all in year one — and what the sleepless nights, WTF moments, and unexpected credit card scams in between taught her.

We cover:

• Why private equity was a non-starter for her — and what the PE model actually does to a medical practice
• The moment around month six when she finally thought, "I think there's something here"
• Going cash-pay and out-of-network in a market that had never really seen it before — and how she got patients anyway
• Why zero marketing budget forced her to do the highest-ROI marketing possible: Google reviews and in-person referral relationships
• The credit card chargeback scam that cost her thousands in year one and the systems she built because of it
• The village behind Sabo — including a shoutout to Dr. Amy Avazadeh, the Egg Whisperer
• The mindset shift that took 18 months to arrive: getting comfortable with being uncomfortable
• What she would tell her 2023 self: trust your gut, be selective about who you share your vision with, and don't listen to the people waiting for you to fail
• The integrative, whole-person approach to fertility that she could never practice inside a productivity-driven employed model

Whether you're thinking about starting your own practice, wondering if direct care can actually work financially, or just want a refreshingly honest take on physician entrepreneurship — this one's for you.

🌐 Visit Sabo Fertility Center: sabofertilitycenter.com

📲 Follow Dr. Carolina Sueldo on Instagram: @dr.carolinasueldo

Subscribe to Super Doc Stories for weekly conversations with physician entrepreneurs building something bigger.

What happens when an internist who spent years on COVID frontlines and served in the military finally decides to open the business he'd been dreaming about for a decade — only to find out he has to launch it from a hotel room in Lima, Peru?

That's exactly the story of Dr. Furhan Qureshi, founder of Noor Aesthetic Center in Northern Virginia, and this episode of Super Doc Stories does not disappoint.

Dr. Q pulls zero punches as he walks us through one of the wildest origin stories we've heard yet — from a last-minute deployment pivot that took him from Ecuador to Peru (for classified reasons!), to the harsh reality check of opening a cash-pay med spa and realizing patients don't just show up like they do in the ER.

He opens up about burning through marketing agencies, getting played by vanity metrics, discovering kickback schemes hidden in plain sight, and learning to compete against health coaches with no credentials, perfect teeth, and millions of followers.

In this episode, we cover:

• How Dr. Q launched his entire business plan from military deployment in Lima
• The brutal truth about marketing agencies and why most of them are selling you clicks, not patients
• Why aesthetics may be the least regulated field in medicine — and what that means for patients
• Physicians vs. health coaches: who's winning the wellness war and why
• Joe Rogan, plasmapheresis, and "oil changes for your body" — a physician reacts
• The peptide Wild West and why doctors need to stop staying quiet
• Long-form content vs. short-form: Dr. Q's evolving strategy for showing up online
• Why your MD matters more than you think — just not in the moment you think it does
• AI in medicine: seeing 15 patients by 10am and finishing notes by 11
• Why longevity medicine is the future of cash-pay practices

Whether you're a physician thinking about opening your own practice, frustrated by health misinformation online, or just want to hear a truly wild entrepreneurial origin story — this one's for you.

🌐 Visit Noor Aesthetic Center: glowwithnoor.com

📲 Follow Dr. Q: @NoorEsthetiqueWC | @FurhanQureshiMD

What if the food you eat every day is slowly working against you — and your doctor has no idea how to help?

In this episode of Super Doc Stories, Dr. Marissa Caudill sits down with Dr. Akshita Mehta — neuroradiologist, double board-certified lifestyle medicine physician, and founder of Dive Into Health MD — to talk about what happens when a doctor gets tired of treating the same preventable diseases over and over again and decides to go upstream.

After years of reading scans showing chronic inflammation, heart disease, and metabolic illness, Akshita made it her mission to tackle the root cause: our broken food system.

She's now producing a groundbreaking episode-based docu-series that pulls back the curtain on what's really in your food — from chicken and honey to olive oil and water — and how to source it in a way that actually supports your health.

In this episode, we cover:

• Why most physicians get zero nutrition training — and why that has to change

• How Akshita went from neuroradiology + fellowship + a newborn to launching a food literacy company

• The docu-series How to Eat — and why it's not another diet documentary

• Practical tips you can use TODAY: what to look for on your olive oil bottle, why you should never put honey in boiling water, and how to subscription-box your way to better chicken

• The real first-year entrepreneurial experience: the sacrifices, the opportunity cost, and why she'd do it all again

• Why building a passion project while staying clinical is hard — and completely worth it

Whether you're a physician entrepreneur thinking about your next move, a parent trying to feed your family better, or someone who's just tired of not knowing what's actually in your food — this conversation is for you.

🎬 Watch the Dive Into Health MD trailer (How to Eat): YouTube → Dive Into Health MD channel

📲 Follow Dr. Akshita Mehta: Instagram @DiveIntoHealthMD

📧 Get her free ingredient sourcing guide: [email protected]

🎙️ Want to be a guest on her podcast? Reach out directly!

Subscribe to Super Doc Stories for weekly conversations with physician entrepreneurs building something bigger.

What if the food you eat every day is slowly working against you — and your doctor has no idea how to help?

In this episode of Super Doc Stories, Dr. Marissa Caudill sits down with Dr. Akshita Mehta — neuroradiologist, double board-certified lifestyle medicine physician, and founder of Dive Into Health MD — to talk about what happens when a doctor gets tired of treating the same preventable diseases over and over again and decides to go upstream.

After years of reading scans showing chronic inflammation, heart disease, and metabolic illness, Akshita made it her mission to tackle the root cause: our broken food system.

She's now producing a groundbreaking episode-based docu-series that pulls back the curtain on what's really in your food — from chicken and honey to olive oil and water — and how to source it in a way that actually supports your health.

In this episode, we cover:

• Why most physicians get zero nutrition training — and why that has to change

• How Akshita went from neuroradiology + fellowship + a newborn to launching a food literacy company

• The docu-series How to Eat — and why it's not another diet documentary

• Practical tips you can use TODAY: what to look for on your olive oil bottle, why you should never put honey in boiling water, and how to subscription-box your way to better chicken

• The real first-year entrepreneurial experience: the sacrifices, the opportunity cost, and why she'd do it all again

• Why building a passion project while staying clinical is hard — and completely worth it

Whether you're a physician entrepreneur thinking about your next move, a parent trying to feed your family better, or someone who's just tired of not knowing what's actually in your food — this conversation is for you.

🎬 Watch the Dive Into Health MD trailer (How to Eat): YouTube → Dive Into Health MD channel

📲 Follow Dr. Akshita Mehta: Instagram @DiveIntoHealthMD

📧 Get her free ingredient sourcing guide: [email protected]

🎙️ Want to be a guest on her podcast? Reach out directly!

Subscribe to Super Doc Stories for weekly conversations with physician entrepreneurs building something bigger.

In this episode, hear from Dr. Aloknath Pandya, who shifted from employed intensive care pulmonology work to starting his own business (Spiromedics) as a specialist serving patients in skilled nursing facilities and nursing homes locally in New Jersey. In less than two years, he's earning double what he had been as an employee. With no call, and ability to make his own schedule, he is enjoying more time for the people who matter most to him - his wife and children. And he's hiring! We talk about the identity shift this required, the support he needed to make it happen, and how he feels after having made the transition. He generously offered himself to any physicians interested in learning more about how he started his business. Please reach out to him directly at [email protected] Doc Tech helps cash pay physicians earn more revenue by automating their lead generation and customer follow up, doing the heavy lifting of content generation to improve SEO and AEO, and bringing like minded physicians together in community to challenge one another and learn together. If you're interested in seeing how much money your practice could earn by joining Super Doc Tech, please take our quiz at superdoctech.com.

In this episode of Super Doc Stories, Dr. Marissa Caudill interviews Dr. Susan Hughes. Susan is an incredible healer, coach, mother, and physician who herself suffered a traumatic brain injury during a car accident in 2013, leading to a major shift in her identity and how she practices medicine. If you're inspired as I was in hearing her story, please follow her on her own podcast called "Sharpening HER Edge" Available on Apple and Spotify.

You can also follow Dr. Hughes via her website, BounceHighest.com, or email her at [email protected]

You'll find her on socials at the following links:

LinkedIn: https://www.linkedin.com/in/susan-hughes-m-d-a76aaa15/

Instagram: https://www.instagram.com/bouncehighest/

Facebook: https://www.facebook.com/BounceHighest/

If you’re listening and thinking, “I’m doing everything and still feel behind,” the problem probably isn’t discipline — it’s capacity. Start with my free 2-Day Time Audit to see where your time and energy are really going. Then if you want to take control of your schedule, my Reclaiming My Time program will walk you through exactly how to reset it. Grab Your Free 2 Day Audit to begin the process to reclaim your time  https://bounceintosync.com/leadmagnet/home  After the 2-Day Audit, many women assume they just need better time management. But what we usually discover is this: It’s not about productivity. It’s about capacity. It’s about boundaries. It’s about how much you’ve been holding. Inside Shift Happened: Reclaiming My Time, we look at the patterns behind your schedule — not just the schedule itself. It’s a focused, 30-minute workshop designed to help you: • Identify your biggest time drains • Understand why they keep happening • Make small, realistic shifts • Begin reclaiming 4+ hours per week If you feel that quiet nudge to explore this more deeply, you can join here: 👉 https://bounceintosync.com/evergreenworkshop-ondemand

What if your medical career could give you both purpose and flexibility?

In this episode, Dr. Olga Deengar shares how she transitioned from hospitalist to coaching entrepreneur while working as a locum physician. Through her journey, she developed the DAMA Method, a framework that helps physicians clarify their values, overcome burnout, and create careers aligned with their lives.

We discuss the mindset shifts, practical steps, and real-life experiences that helped Olga move from long hours and mounting debt to autonomy and fulfillment. She also shares how she’s now helping women physicians design careers that energize them rather than drain them.

If you're a physician feeling stuck, curious about side income opportunities, or searching for more meaning in your work, this episode will give you the tools and inspiration to take your next step.

🎧 Tune in and discover how to turn passion into purpose—without leaving medicine behind.

In this episode of Super Doc Stories, Dr. Marissa Caudill interviews Dr. Vikram Raya — cardiologist, entrepreneur, real estate investor, and founder of Viking Capital and Limitless MD.We discuss the changing landscape of medicine, the shift from W2 employment to physician entrepreneurship, building multiple income streams, the “portfolio doctor” mindset, and how physicians can create autonomy, wealth, and long-term impact. Dr. Raya also shares insights from scaling a real estate private equity firm, coaching hundreds of doctors, and building a life of freedom and purpose.If you’re a physician interested in real estate investing, functional medicine, high-performance habits, or transitioning beyond traditional clinical practice, this conversation is for you.Dr. Vikram Raya, MD, FACCCEO/Founder of Viking CapitalCEO/Founder of Limitless MDWebsite: www.vikramraya.comMastermind: www.i8Mastermind.com

Join Dr. Mona Sodhi as she sits down with Dr. Leslie Sanchez, founder of Radiance MD, a trailblazing obesity medicine physician redefining patient care. In this episode, Dr. Leslie shares her journey from hospitalist to entrepreneur, creating a patient-first practice that combines holistic care, strength training, and nutrition guidance. Learn how she balances being a clinician and business owner, builds her team with virtual assistants and personal trainers, and empowers patients to achieve lasting results. Discover practical tips for setting boundaries, leveraging technology, and bringing hope to the hopeless—all while living an authentic, balanced life.

After nearly a decade in corporate medicine, Dr. Meghan Tierney was laid off with less than 30 days’ notice. Four months later, she was seeing patients in her own practice.

In this episode of Superdoc Stories, she shares how that unexpected push led her to build Sorrel Health & Wellness—a cash-pay practice focused on family medicine, obesity medicine, and menopause care—and why she’s done with W2 medicine for good.

An honest conversation about fear, freedom, and figuring it out as you go.