Earlier this year, my friend and head of marketing at Vymo, Roshan Cariappa, invited me on his podcast The Startup Operator. We spend a lot of time talking about marketing anyway, so we recorded ourselves talking about how marketing has evolved over the last decade, brand building, community, our pet peeves and a lot more!

Part of this episode is also on YouTube here - https://www.youtube.com/watch?v=oimpZO7mUFE. Watch!

This episode is brought to you by SocialPilot, the only social media marketing tool you will ever need. You can check it out here - https://www.socialpilot.co/

Shreyas is Head of Marketing at Plum, an employee healthcare startup, which I think does some of the best B2B brand work in the country. Earlier, he’s had stints at SaaS startups like CleverTap and Razorpay. One of his major early stints was in software sales, the influence of which we speak about in our conversation.

We spend a good amount of time talking about imposter syndrome, and about finding your feet as a marketer. It is probably the most honest conversation about this particular topic I have had. I hope you enjoy it.

Shreyas has an engineering degree from SASTRA, Thanjavur, and an MBA from ISB, Hyderabad.

Shreyas Achar on LinkedIn - https://www.linkedin.com/in/shreyasachar/

Sairam Krishnan on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/

This episode is brought to you by SocialPilot, the only social media marketing tool you will ever need. You can check it out here - https://www.socialpilot.co/

Sai Ganesh is a brand consultant, quiz host, and founder of the quizzing platform India Wants to Know.

Until 2022, Sai led brand for Dunzo, where he also managed a superstar team that built a wonderful brand from scratch. Earlier, Sai was AVP of Marketing at Zomato, where he worked with what I call the first team of Indian social media marketing. He also spent 3 years at beverage giant AB InBev and worked on several motorcycle brands, which we speak about.

Sai has a masters in marketing from IIM Indore, and this conversation was also a nostalgia trip for 90s advertising buffs like me.

Sai Ganesh on LinkedIn - https://www.linkedin.com/in/sai-ganesh-ullas/

Sairam Krishnan on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/

This episode is brought to you by SocialPilot, the only social media marketing tool you will ever need. You can check it out here - https://www.socialpilot.co/.

Lavanya Mohan heads social media at ACKO, where she works on brand and content strategy.

Before ACKO, she led content and social media for Mad Street Den. She has also been a writer for a long while now, with stories in Vogue Business, Fashionista, ELLE, BuzzFeed India, Architectural Digest, Verve India and Conde Nast Traveller, among others. She is also a regular contributor to The Hindu. She writes a popular newsletter on finance from a female perspective called Pennmoney.

Lavanya is a chartered accountant by qualification, and practises in Chennai.

The blog we speak about in the episode, on 'What is the thing only you can do', is here - https://shorturl.at/kxK12.

Sairam Krishnan on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/

Lavanya Mohan on LinkedIn - https://www.linkedin.com/in/lavsmohan/

This episode is brought to you by SocialPilot, the only social media marketing tool you will ever need. You can check it out here - https://www.socialpilot.co/.