Kurt Elster is a Shopify plus expert and Senior Ecommerce Strategist, who helps Shopify store owners find hidden profits in their websites. He is the founder of ethercycle.com, and host of the unofficial shopify podcast.

In this episode, we talk to Kurt about Conversion Rate Optimization, and how he created two viral sites that exceeded a million hits in their first week.

Come away with tips to help to supercharge your conversion rates.