How do you stay resilient in business? How do you find the mental strength to overcome the daily challenges of the working world and build a positive and rewarding career?

LIVE from Bidston Hill (UK), Phil talks candidly about his recent goal setting challenges and how he is working to overcome them. Part of Phil's mission is to help entrepreneurs become better equipped to handle stress, find balance in their lives and have an enjoyable and rewarding working life.

Remember to check out Phil's original x10 step guide on 'How to stay motivated in business' for the the ten steps of his process.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How do you make an entrepreneur? What is the secret recipe for creating someone who is happy to take risks and solve the problems in the world?

Phil talks live from the ScinCity seminar, organised by an ambitious group of students from the University of Liverpool. Discussing the importance of entrepreneurs in driving the economy forward and innovating for success, Phil's leads us on an emotional and inspiring journey championing a brave new world of thinking.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How do you supercharge your career? Professional qualifications or commercial experience? In this podcast Phil discusses his career journey so far and his thoughts on how to develop a successful career.

This podcast was recorded LIVE from the gardens of Phil's gym/spa on the Wirral. Watch the full video on the Gingernut Marketing Facebook channel.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Are you struggling to grow your business in 2019? Are you frustrated by the mistakes you are making? On this podcast Phil explores his top 7 hard-learnt lessons for the 2018/19 financial year.

Record LIVE on Facebook, Phil discusses launching a YouTube channel, experimenting with your marketing, developing client relationship much deeper, exploring new technologies, choosing your partners wisely, putting the customer at the heart of your business and the importance of building your personal brand in 2019.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

How can you can get x10 Return on Content? By creating a single piece of 'anchor' content you can quickly and simply extract and expand this out to become x10 pieces of highly valuable content.

In this new style of podcast, Phil demonstrates the simplicity of x10 process by talking LIVE to his audience on Facebook, recording the audio for use on this podcast all in one session. Phil then uses an audio online transcript tool, such as Sonix.ai to extract the text from the audio for use as a blog and, or, series of social media posts.

This is incredibly powerful way of making the best use of your time and getting maximum reach from your content marketing efforts.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Building a single brand is challenging enough, but what happens when you have two people (in the same household) trying to build their respective brands, especially when there is a fundamental conflict over time, space and energy!? This week, we welcome back the dulcet tones of Jo Vickers, Phil's business partner at their digital creative agency, Elephant Digital in Liverpool.

Jo joins the podcast today in her new role as entrepreneur of her own, separate business - Jo Vickers Art. Jo has been drawing, painting and making for as long as she can remember, but in 2019 she made the decision to commit her time to becoming a professional artist.

Phil and Jo discuss the need for better empathy and communication between partners, as well as a deeper appreciation of the drivers that motivate entrepreneurial people to risk it all and start their own business.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Phil shares his top 10 tips on how he stays motivated and focused running his company. Whether you are an entrepreneur or in an employed role, maintaining your passion and motivation is of paramount importance if you desire for business and personal success.

Subscribe, watch and listen to this episode and many more across all Gingernut Marketing channels:

- YouTube: https://bit.ly/2HUUtZg

- Apple: https://apple.co/2GztAKp

- Android: https://lnkd.in/dEdgTa9

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 

Phil meets Bruce Daisley who heads up Twitter's business in Europe, Middle East and Africa. He is also the host of the 'Eat Sleep Work Repeat' podcast and author of the new bestselling book 'The Joy of Work'.

Bruce talks about life at Twitter, his mission to increase productivity in the workplace and his passion for helping people rekindle their passion for their careers. 

Watch the episode on the Gingernut Marketing podcast YouTube channel.

He also runs the top Business podcast, Eat Sleep Work Repeat. His first book - about improving work and our work cultures - was published by Penguin Random House in spring 2019.

Follow Bruce on his social media:

- LinkedIn 

- Personal Twitter 

- Podcast Twitter

Follow Phil on his social media:

- Twitter 

- Facebook

- Instagram

- LinkedIn

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below. 

On today's podcast we explore the top five social media channels that will leverage more value for your marketing campaign in 2019. Social media is a rapidly evolving world and it is our job as company owners and marketeers to be at the forefront of the latest trends and strategies.

Phil talks us through the importance of understand the drivers of each platform and how to create value specifically for the channel that will increase your campaign effective. Considering the nuances of YouTube, Facebook, Instagram, Twitter and LinkedIn is key to building value in the eco-sytem and generating maximum return for the time invested.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below. 

The world has changed - 72% of todays consumers would rather buy a product or services from a company they have researched in their own time and at their own pace. People are still unfamiliar with the term 'content marketing'. What does it involve? What advantages does it bring? And should you adopt it as part of your marketing strategy?

Creating a powerful content strategy can make or break your wider marketing and growth plans. In this podcast we explore Phil's own content marketing journey, focusing on how he shifted his mindset away from creating dull and uninspiring content, to creating engaging and entertaining content that solves customer's problems, and in doing so builds real rapport and alignment with your audience.

Phil answers the key questions of what type of content works and how best to distribute your content. If modern marketing is about building rapport and trust with your customer then introducing rich media (audio and video) to your content mix is a key part of this strategy.

In understanding that marketing is about generating a commercial return on the investment made, the importance of measuring the right metrics is crucial to ensure you create effective content. Phil shows how measuring metrics such as engagement, lead generated and sales will ensure your content creation efforts balance creativity with commerciality.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.